Brand Tone

Empathetic, Informative, Professional, Natural, Hopeful & Empowering

Brand Values

• •Quality & Purity
• •Scientific Efficacy & Research
• •Holistic Health & Natural Well-being
• •Transparency
• •Patient/Customer Empowerment
• •Practitioner Collaboration

Best Practices

• •Embrace Empathetic Language: Always address the customer's potential struggles and aspirations with understanding and compassion. Use phrases that convey support, such as "We understand the challenges of..." or "We're here to support your journey..."
• •Prioritize Clarity and Transparency: Clearly explain the benefits and science behind products without overwhelming jargon. Be open about ingredients and processes. For example, "Our [Product Name] contains [Ingredient] because studies show..."
• •Reinforce Trust through Expertise: Subtly weave in mentions of scientific backing, expert formulation (e.g., "developed by Dr. Nicolaus and our team of nutritionists"), and quality standards to build credibility.
• •Maintain a Hopeful & Empowering Outlook: Frame messages around the positive impact the products can have on health and life, empowering users to take control of their well-being. Focus on solutions and improvements.
• •Be Consistent Across Platforms, Adapt Format: While the core tone (empathetic, informative, professional, natural) should remain the same, adapt the delivery style for each platform. Instagram is more visual and concise, Facebook allows for slightly longer educational posts, and TikTok demands short, engaging video content. Ensure the underlying values and tone shine through irrespective of the format.

Social Perception

Positive for Efficacy & Quality, Trusted by Professionals, Premium Product, Supportive Community, Concerns (Minority)

Copy Examples

• •Headline (Website Banner/Social Media): Reclaim Your Vitality. Science-backed, plant-based supplements designed to support your journey to natural wellness. Discover the MakeWell difference.
• •Product Description Snippet (for an immune support product): Feeling drained? Our MITO Immune formula, crafted with clinically researched ingredients like [Key Ingredient 1] and [Key Ingredient 2], is here to help fortify your body’s natural defenses. Because your well-being is our priority.
• •Instagram Post (Lifestyle focus): Nourish your body from the inside out. 🌿 At MakeWell Global, we believe in the power of pure, plant-based ingredients to support your health goals. What steps are you taking for your well-being today? #MakeWellGlobal #NaturalWellness #PlantBased #HealthyLiving
• •Email Subject Line (to practitioner list): New Research & Formulations: Partner with MakeWell for Enhanced Patient Outcomes.
• •TikTok Video Caption Idea (short, educational): Lyme disease myths BUSTED! 🚫 Our experts share the facts + how natural support can play a role. #LymeSupport #MakeWellTips #HealthTruths #PlantPower