Brand Tone

Professional, Expert, Creative, Artistic, Inclusive, Diverse, Empowering, Confident, High-Quality, Innovative

Brand Values

• •Professionalism & Quality
• •Artistry & Creativity
• •Inclusivity & Diversity
• •Education & Empowerment
• •Innovation
• •Ethical Practices

Best Practices

• •Emphasize Professional Expertise: Consistently use language that reflects authority, quality, and performance. Highlight the brand's heritage with professional makeup artists and its use in professional settings.
• •Inspire Creativity and Self-Expression: Use evocative language that encourages experimentation, individuality, and the artistic aspect of makeup. Connect to the brand's Amsterdam roots of art and diversity.
• •Maintain an Inclusive Voice: Ensure copy is welcoming to all individuals, highlighting the wide range of shades and suitability for diverse users. Avoid exclusionary or overly niche jargon where possible, unless targeting PROs specifically.
• •Focus on Quality and Innovation: Clearly communicate the benefits of the products, such as high pigmentation, long-lasting formulas, hypoallergenic properties, and cruelty-free status. Mention innovative aspects like the "Mix & Match" system.
• •Educate and Empower: Incorporate an educational element, offering tips, insights, or referring to the brand's training resources. This positions the brand as a supportive expert, helping users to enhance their skills and confidence.

Social Perception

Trusted by Professionals, High-Quality Products, International Brand with Dutch Roots, Aspirational yet Accessible to a Degree, Associated with Creativity

Copy Examples

• •Headline: Unleash Your Inner Artist. Discover Make-up Studio Amsterdam. Body: Born in the city of art and diversity, Make-up Studio empowers you to explore, create, and express your unique vision. Professional quality for the artist in everyone. #ArtOfMakeup #MakeUpStudioPRO
• •Headline: The Professional's Secret. Now Yours. Body: For over 30 years, Make-up Studio has been the choice of leading makeup artists worldwide. Experience unparalleled pigmentation, lasting wear, and the freedom to innovate. Elevate your artistry. #ProfessionalMakeup #AmsterdamQuality
• •Headline: Diversity in Every Shade. Beauty for Every Identity. Body: At Make-up Studio, we celebrate individuality. Our extensive range of high-performance makeup is designed for every skin tone, every age, every style. Define your beauty, on your terms. #InclusiveBeauty #MakeUpStudioForAll
• •Headline: From Amsterdam's Heart to Your Makeup Kit. Body: Experience the blend of artistic heritage and cutting-edge innovation. Make-up Studio offers highly pigmented, professional-grade cosmetics that inspire creativity and deliver flawless results. #AmsterdamBeauty #CreativeExpression
• •Headline: Master Your Look. Empower Your Art. Body: More than just makeup, we provide the tools and knowledge to transform your passion into artistry. Explore our products and professional training to perfect your craft. #MakeupEducation #EmpowerYourArt