Brand Tone

Enthusiastic, Approachable, Aspirational, Value-Oriented, Informative

Brand Values

• •Authenticity
• •Customer Satisfaction & Service
• •Accessibility to Global Brands
• •Value for Money
• •Passion for Beauty
• •Personal Connection/Storytelling

Best Practices

• •Embrace the "Makeup Fairy Godmother/Beauty Buddy" Persona: Consistently use this friendly, helpful, and slightly magical language. Staff should embody this when interacting with customers.
• •Balance Luxury with Value: Highlight the aspirational nature of the high-end products while always reassuring customers of authenticity and fair pricing, especially when promoting deals or mystery boxes.
• •Show, Don't Just Tell, Enthusiasm: Use vibrant visuals, expressive emojis (where appropriate for the platform), and exclamation points to convey genuine passion for the products. Share personal favorites and reviews.
• •Maintain Personal Connection: Continue sharing behind-the-scenes glimpses, founder stories, and customer testimonials. Respond to comments and DMs in a warm, approachable manner, addressing customers by name if possible.
• •Be Transparent and Trustworthy: Continuously reinforce the 100% authenticity guarantee. Be clear about shipping, returns, and the nature of products (e.g., "imported from X country"). This builds on the positive perception of reliability.

Social Perception

Trusted Source for Authentic, Hard-to-Find Products, Provider of Great Value, Personal & Caring Customer Service, Exciting & Indulgent, Emerging & Growing

Copy Examples

• •✨Your makeup dreams just CAME TRUE! ✨ Say hello to the [Product Name] by [Brand] – freshly landed at Makeup Haven Cosmetics! 💖 We know you’ve been waiting for this one. Get that glow, express your unique style, and let your inner fairy godmother work her magic! Shop link in bio for 100% authentic gorgeousness. 😉 #MakeupHavenCosmetics #BeautyFinds #LuxuryMakeup #[Brand]
• •(Upbeat music, quick cuts of amazing products) Spill the tea! ☕ Our $100 Mystery Bag is STUFFED with goodies worth over $XXX! 😱 We’re talking [Brand A], [Brand B], maybe even some [Brand C] magic! ✨ Ready to be your own makeup fairy godmother and treat yourself? Tap the link in bio to snag yours before they vanish! You DESERVE this! 💖 #MHCGrabBag #MysteryBox #MakeupHaul #BeautySteals #WorthIt
• •From a passion project in 2018 to your global beauty buddy! 💖 At Makeup Haven Cosmetics, we’re on a mission to bring you 100% authentic makeup, skincare, and fragrances from around the world, all at prices that make you smile. 😊 Our founder, Ameera, and the team are your personal fairy godmothers, here to help you discover your style. Join our story! Shop now: [Link] #MakeupHavenStory #AuthenticBeauty #CustomerLove #[YourCity]Beauty
• •🤫 Shhh... A Special Treat Just For Our Beauty Insiders! (Open for a Surprise!) Hey Gorgeous! Your makeup fairy godmother here with a little something special! ✨ Because you’re part of the Makeup Haven family, we’re giving you early access to [Offer/New Product]. We believe everyone deserves to feel fabulous, and we love helping you discover authentic treasures from brands like [Brand Name] and [Brand Name]. Let's make some magic! [Link]
• •Ask your Makeup Fairy Godmother! 🧚‍♀️ Got beauty Qs? Need product recs for [specific concern/look]? Ameera is here to help! Drop your questions below 👇 We’ll share our top tips & tricks! #BeautyAMA #MakeupAdvice #MHCAsks #YourBeautyBuddy