Brand Tone

Educational, empowering, community-focused, passionate, structured, professional coaching/mentorship tone

Brand Values

• •Education
• •Affordability & Quality
• •Cruelty-Free & Ethical Production
• •Community & Connection
• •Empowerment
• •Honesty & Transparency
• •Inclusivity

Best Practices

• •Embrace the "Geek" Passion: Infuse copy with genuine enthusiasm and a deep love for makeup artistry and education. Use language that reflects excitement and a desire to share knowledge.
• •Prioritize Education & Empowerment: Frame content around learning, skill-building, and boosting confidence. Explain the "how" and "why" to empower the audience.
• •Foster Community & Inclusivity: Use welcoming and inclusive language. Encourage interaction, sharing, and mutual support. Highlight the collective journey of learning.
• •Maintain Honesty & Authenticity: Speak directly and transparently, reflecting Marlena Stell's established voice. Avoid overly salesy or gimmicky language; focus on genuine value.
• •Keep it Accessible yet Professional: While the tone is friendly and supportive, ensure the language also conveys expertise and the high quality of the education being offered. Avoid jargon where possible, or explain it clearly.

Social Perception

Varied. Some appreciate Marlena's return to education and community building. Others have expressed skepticism or criticism regarding the pricing, value, and structure of the Academy. Overall: supportive and interactive community.

Copy Examples

• •Headline: Unlock Your Artistry. Transform Your Passion. Body: "Ready to elevate your makeup skills from hobbyist to confident artist? Join the Makeup Geek Academy and learn professional techniques directly from Marlena Stell. Our community is waiting to inspire and support your journey. Let's make makeup fun again! #MakeupGeekAcademy #BeautyEducation #MakeupCommunity"
• •Headline: More Than Just Tutorials. It's a Transformation. Body: "Tired of endless videos with no real guidance? The Makeup Geek Academy offers structured learning, personalized feedback, and a vibrant community. Discover the 'why' behind the techniques and build skills that last. Your makeup glow-up starts here. #MarlenaStell #MakeupSkills #EmpowerThroughBeauty"
• •Headline: Find Your Tribe. Master Your Craft. Body: "Imagine a place where your love for makeup is celebrated, your questions are answered by experts, and you connect with fellow enthusiasts. That's the Makeup Geek Academy. Access exclusive trainings, live Q&As with Marlena, and a network dedicated to your growth. #MUGAcademy #MakeupLovers #BeautyCommunity"
• •Headline: The Art of Makeup, Demystified. Body: "From understanding color theory to mastering advanced application, Makeup Geek Academy breaks down complex concepts into easy-to-learn modules. Reignite your passion and build unshakable confidence in your abilities. Your next level of artistry awaits. #LearnMakeup #ProTechniques #MakeupGeek"
• •Headline: Invest in Your Passion. Learn from a True Geek. Body: "Marlena Stell built Makeup Geek on a foundation of education and love for the craft. Now, she's sharing her decades of knowledge directly with you in the Makeup Geek Academy. Get ready for in-depth lessons, supportive coaching, and a community that gets it. #MakeupEducation #MarlenaStellTeaches #BeautyInsider"