Brand Tone

Empowering, Supportive, and Educational. It's also Caring and Authentic, largely influenced by the personal stories and involvement of its co-founders. The language used is generally positive, encouraging, and aims to build a community around women's health. While it highlights science-backed ingredients, the tone avoids being overly clinical, instead focusing on relatable benefits for busy women. There's a sense of a shared journey and a "movement" rather than just a product.

Brand Values

• •Prioritizing Women's Brain Health
• •Empowerment through Self-Care
• •Science-Backed Solutions
• •Authenticity and Transparency
• •Community and Giving Back
• •Convenience and Accessibility

Best Practices

• •Lead with Empathy and Empowerment: Always address the challenges and aspirations of busy women with understanding and an uplifting tone. Remind them of their strength and the importance of their well-being.
• •Highlight the "Why" (The Mission): Consistently weave in the brand's core mission of advancing women's brain health. This elevates the products beyond simple supplements to part of a larger, meaningful movement.
• •Balance Science with Relatability: Mention key ingredients and "science-backed" aspects but always translate these into tangible, everyday benefits (e.g., "bye-bye brain fog," "sustained energy," "beauty from within").
• •Incorporate the "Make Time" Philosophy: Actively use the phrase "make time" and encourage the act of carving out moments for self-care. This reinforces the brand name and its core message.
• •Maintain Authenticity through Storytelling: Continue to share the founders' stories and genuine customer experiences. This builds trust and a personal connection that resonates more deeply than generic marketing claims.

Social Perception

Make Time Wellness is generally perceived positively as a mission-driven brand addressing a genuine need in women's health. The involvement of Emma Heming Willis, and her openness about her personal connection to brain health, lends credibility and relatability. The brand is seen as innovative and has received accolades from reputable sources, which enhances its standing. Customers who experience positive effects from the products become strong advocates. The main points of critique tend to revolve around the taste of certain products for some individuals and the premium price point. The expansion into well-known retailers like The Vitamin Shoppe likely increases trust and accessibility.

Copy Examples

• •Instagram Post (Focus on Brain Fog): Tired of 'mommy brain' or that mid-day mental slump? You're not alone. ✨ Make Time for Brain Health & Beauty Gummies are your daily partner in reclaiming clarity and focus. Packed with science-backed Cognizin® Citicoline, it’s time to invest in your most important asset – your brain. #MakeTimeForYou #BrainHealthForWomen #ClearFocus
• •TikTok Video Concept (Short, Punchy): (Upbeat music, quick cuts of a woman seamlessly transitioning through a busy day) Text Overlay 1: Busy schedule? Text Overlay 2: Brain feeling fried? Text Overlay 3: ✨ Make Time Wellness ✨ Text Overlay 4: Nourish your brain. Fuel your life. Voiceover/Caption: Stop just getting through the day, start *owning* it. Our Brain, Body & Beauty powder is your all-in-one for a sharper mind and radiant energy. Link in bio! #MakeTimeWellness #BusyWomenWellness #EnergyBoost
• •Website Banner (Emphasizing Self-Care): It's More Than Wellness, It's a Movement. Join us in prioritizing women's brain health. Because when you make time for your mind, everything else follows. Discover the Make Time difference today. #MakeTimeWellness #SelfCarePrioritized
• •Email Subject Line (New Product/Offer): Unlock Your Potential: Introducing Make Time for [New Product/Benefit]! Email Body Snippet: We believe every woman deserves to feel her best, mentally and physically. That’s why we’re thrilled to introduce [New Product], expertly formulated to help you [Specific Benefit e.g., 'achieve restful sleep and wake up revitalized']. Make time for your well-being. You deserve it.
• •Facebook Ad (Targeting Caregivers, highlighting founder story): Inspired by a journey of care, built for yours. Emma Heming Willis co-founded Make Time Wellness to support the incredible women who give so much. Our supplements are designed to help you find focus, energy, and moments for yourself. Learn more about our mission and how we're giving back. #MakeTimeForCaregivers #WomensBrainHealth #YouAreNotAlone