Tono de Marca

Approachable, direct, and slightly nostalgic with an undertone of humor, emphasizing transparency and a conversational style.

Valores de Marca

• •Authenticity and Transparency
• •Community and Nostalgia
• •Accessibility for Makers

Mejores Prácticas

• •Be Direct and Transparent: Explain business decisions straightforwardly, avoiding jargon and fluff to build credibility.
• •Embrace Humor and Personality: Inject lighthearted humor and personality into all copy to maintain the brand's 'attitude'.
• •Speak the Language of Makers: Use terminology that resonates with the target audience to demonstrate authenticity and community belonging.
• •Foster a Sense of Community: Actively engage with customers on social media and forums, featuring their projects and encouraging connection.
• •Lean into Nostalgia (When Appropriate): Highlight retro appeal for relevant products to create emotional connections and educate on craft history.

Percepción Social

Perceived as a valuable, specialized, and reliable resource within the electronics hobbyist and 'maker' communities, seen as being run by fellow makers who understand the culture and communicate directly.

Ejemplos de Copy

• •Tired of your Raspberry Pi gathering dust? Our new 'Bring Your Own Pi' kit has everything you need to spark your next project. No head-scratching required, just pure making. Get yours and stop letting your Pi feel neglected.
• •Remember the joy of your first electronics kit? We do. That's why we perfectly recreated those classic spring terminals. Perfect for your custom builds or for breathing new life into that vintage project you found in the basement. The nostalgia is free with every pack.
• •What's the coolest (or weirdest) project you've ever built? Show us your creations! We're giving away a $25 gift card to the most unique build. Let's see what you've got, makers!
• •They re back! Our popular Proty McProtoplate prototyping boards are in stock. Grab one before they disappear again. Happy prototyping!
• •Don't hide your wallet, our prices are already transparent. But for this week only, take an extra 15% off all components. It's our way of saying thanks for being an awesome maker. Let's build something cool together.