Brand Tone

Aspirational, friendly, community-centric, encouraging, passionate, personal, welcoming, approachable, positive, and joyful, focusing on the joy of making.

Brand Values

• •Community
• •Craftsmanship & Quality
• •Connection to Nature
• •Inspiration and Education
• •Joy and Passion

Best Practices

• •Always weave in the 'why', selling the joy, relaxation, and accomplishment rather than just yarn. Use emotional phrases like 'Pure Spun Joy'.
• •Continuously leverage the Colorado Rockies location and the 'knit with altitude' concept as a unique brand differentiator, connecting craft to a desirable lifestyle of nature and adventure.
• •Maintain a friendly, personal, and encouraging tone, speaking as a trusted creative friend rather than just a retailer.
• •Emphasize community and connection, framing products and events as opportunities to join a larger community and using inclusive language to foster belonging.
• •Highlight craftsmanship and quality by telling the story behind artisan goods or unique yarn qualities, reinforcing the brand's commitment to excellence.

Social Perception

Maker+Stitch is perceived as a premier destination for high-quality yarn and a cornerstone of the knitting community, offering an inspiring, welcoming experience that elevates knitting into a shared, joyful lifestyle, with exceptional events blending craft and outdoor adventure.

Copy Examples

• •Knit with altitude. ✨ There’s nothing like casting on a new project with the Rockies as your backdrop. Our latest collection of local yarns is inspired by these mountain hues. Find your peak inspiration. #MakerAndStitch #PureSpunJoy #KnitWithAltitude
• •Your next adventure is on the needles. ⛰️
• •Creativity, Community, and the Colorado Rockies. Join our next knitting retreat and find your inspiration in the wild. Spots are limited – explore our upcoming adventures! [Learn More]
• •The Ingalls Wrap Kit isn't just a project; it's a journey in every stitch. Curated with exquisitely soft yarn and a pattern that tells a story, this kit is designed to bring you moments of pure, creative joy. Perfect for a weekend cast-on by the fire. #PureSpunJoy
• •Love to knit? Love the outdoors? Why not do both? At Maker+Stitch, we believe the best creations are inspired by nature. Discover our active knitting retreats where we hike, create, and connect high in the Colorado Rockies. Your next adventure awaits! #MakerAndStitch #KnittingRetreat