Brand Tone

Inspirational, Friendly, and Community-Focused

Brand Values

• •Creativity and Passion
• •Value and Accessibility
• •Quality and Curation
• •Collaboration

Best Practices

• •Lead with "Why," Not Just "What": Always frame your copy around the feeling and purpose of crafting. Instead of just listing patterns, talk about the "joy of creating," the "magic of handmade," or the "creative adventure" they enable.
• •Champion the Community: Continuously highlight the collaborating designers. Use phrases like "we've teamed up with," "brought to you by a team of," and "celebrating talented designers." This reinforces the community value.
• •Use Enthusiastic and Encouraging Language: Incorporate positive and inspiring words like "thrilled," "passion," "inspire," "delight," "empower," and "happy crafting." This maintains a friendly and motivational tone.
• •Emphasize Value Through Scarcity: Clearly communicate that the bundles are high-value (e.g., "75% off," "over $120 value") and available for a limited time. This creates excitement and a clear call to action without sounding overly aggressive.
• •Stay Authentic and Relatable: Continue telling the story of the founders and the brand's origin. Share personal anecdotes or tips in blog posts and social media to connect with the audience on a peer-to-peer level, solidifying the perception that the brand is run by makers, for makers.

Social Perception

Credible and authoritative, generous and value-driven, and a community-builder, fostering shared passion and mutual support among crafters and designers.

Copy Examples

• •✨ Your Next Masterpiece Awaits! ✨ We've teamed up with 10 incredible sewing designers from around the globe to bring you the "Stitch Some Magic" Christmas Bundle! 🎄🧵 Get over $120 worth of breathtaking patterns for just $29. From festive quilts to charming ornaments, these curated designs will fill your home with handmade joy. Swipe to see the magic inside! But hurry, this bundle disappears in 7 days! Link in bio to start creating. #MakersBundles #SewingPatterns #HandmadeChristmas #CraftCommunity #DIY
• •Don't Miss Out! The Sew Organised Bundle Ends Tonight! Feeling the creative itch but not sure where to start? The Sew Organised Bundle is your answer! With 9 patterns designed to bring beautiful order to your creative space, it’s the spark you need. This is your final chance to grab all these amazing designs with a 75% saving. Once it's gone, it's gone forever. Empower your craft today! Shop Now
• •Welcome to Makers Bundles. We collaborate with the world's best designers to bring you curated, limited-edition pattern bundles that inspire and delight. Discover our latest collection and join our creative adventure.
• •Get lost in the cozy stitches of our Hand Stitched Home Bundle. Nine beautiful patterns from nine amazing designers, all in one place for a limited time. Perfect for your next weekend project. Pin this for inspiration and click through to see the full collection! #Patchwork #Embroidery #MakersGonnaMake #SewingInspo
• •A Gift For You, From Our Favorite Designers 🎁 We believe in the power of handmade. That's why we've brought together a new collection of patterns to inspire your next project. Get ready to create something beautiful...