Brand Tone

Accessible, community-oriented, informative, playful, and innovative.

Brand Values

• •Accessibility/Affordability
• •Innovation
• •Community
• •Quality (within its price range)
• •Education/Skill Development
• •Fun and Enjoyment

Best Practices

• •Maintain a playful and fun tone, especially on platforms like TikTok.
• •Emphasize affordability and value for money in product descriptions.
• •Highlight beginner-friendly features and educational aspects where applicable.
• •Engage with the RC community through relevant hashtags and by sharing user-generated content.
• •Provide clear and helpful product information, tutorials, and reviews.

Social Perception

Makerfire is generally perceived as a legitimate and affordable source for RC hobby products, especially for beginners and budget-conscious hobbyists. They are known for a wide selection and are associated with the 'maker' culture, innovation, and STEAM education.

Copy Examples

• •"The Ideal FPV Drone for Beginners: Easy to fly, hard to put down!"
• •"Great rc crawler for the price! Get yours today and experience the thrill."
• •"Join the #rccommunity! Share your builds, tips, and adventures with us."
• •"New Arrival: The LiteBee Go! is a programmable drone perfect for STEAM education."
• •"Unleash your inner child with our awesome RC cars!"