Brand Tone

Empowering, Confident, Practical, Solution-Oriented, Supportive, Community-Focused, Stylish, Feminine, Direct, Informative

Brand Values

• •Functionality & Performance
• •Quality
• •Empowerment of Women
• •Style & Aesthetics
• •Safety & Preparedness
• •Community & Support
• •American Made/Owned

Best Practices

• •Consistently use empowering, confident, and supportive language that resonates with the target audience of female shooters and concealed carriers. Address their specific pain points and aspirations.
• •Always tie product features back to the core values of performance, style, empowerment, and safety. Explain how a feature benefits her (e.g., tacked down seams and no drawstrings on hoodies mean fewer snag points for safer, focused training).
• •Utilize visuals (photos and videos on Instagram, TikTok, YouTube) that depict real women confidently and capably using the apparel in various scenarios – from the range to everyday life.
• •Continue to share the founder's story and the brand's roots in the female shooting community. Highlight the Veteran-spouse owned aspect where appropriate, as this builds trust and connection.
• •Actively respond to comments and messages on social media in the established brand tone. Foster a supportive online space by sharing user-generated content (with permission), tips, and celebrating achievements within the women's shooting community.

Social Perception

Positive, Appreciative, Solution Provider, Respected, Trustworthy

Copy Examples

• •Headline: Don't Just Adapt. Dominate. Body: Tired of men's gear that doesn't fit or women's wear that can't perform? Make Ready Range Wear is designed by women, for women. Experience apparel that empowers your precision and style, on and off the range. #MakeReady #WomenWhoShoot #ConcealedCarryWomen
• •Headline: Your Style. Your Safety. No Compromises. Body: Why choose between looking good and feeling prepared? Our Everyday Collection seamlessly blends sophisticated style with functional design, so you can carry with confidence, every single day. Discover your perfect fit. #EDCStyle #FemaleShooters #CarryConfidently
• •Headline: Performance Gear That Finally Understands You. Body: As female shooters, we know the details matter. From reinforced critical areas to feminine cuts that don't hinder movement, our Competition Collection is built to help you feel unstoppable and perform at your peak. #RangeReady #ShootingSports #EmpoweredByMRRW
• •Headline: The Confidence of Being Prepared. The Joy of True Fit. Body: Make Ready Range Wear was born from a passion for shooting sports and a frustration with the lack of gear for women. We create apparel that not only fits your body but your ambition. Feel the difference precision design makes. #VeteranSpouseOwned #MadeForHer #FunctionalFashion
• •Headline: Beyond the Booth: Gear That Moves With Your Life. Body: Whether you're at a competition, running errands, or enjoying the outdoors, our apparel provides the comfort, functionality, and discreet style you need. Carry and train with the confidence that comes from gear designed specifically for you. #MakeItYours #VersatileCarry #WomensRangeWear