Brand Tone

The prevailing tone of Blume Kreativ is personal, creative, and heartfelt. The communication feels approachable and genuine, emphasizing the passion behind the craft. Descriptions like "With love for detail" and "a place of discovery" highlight a tone that is inspiring and values the customer's emotional connection to the product. The language used is encouraging and focuses on creating unique, meaningful items.

Brand Values

• •Creativity and Craftsmanship
• •Quality
• •Personal Connection and Joy
• •Transparency and Partnership
• •Passion and Dedication

Best Practices

• •Lead with Emotion: Always frame the product around the feeling it evokes or the moment it represents (e.g., joy, love, gratitude). The copy should focus on the "why" behind the purchase, not just the "what."
• •Emphasize "Handmade" and "Creative": Consistently use words like "crafted," "designed," "art," "creative," and "unique" to reinforce the brand's core value of craftsmanship. This differentiates it from mass-market competitors.
• •Use a Personal and Warm Tone: Write as if you are speaking to a friend. Use "you" and "we" to create a direct and personal connection. Keep sentences clear, heartfelt, and approachable.
• •Tell Stories: Share the inspiration behind a design, a customer's story (with permission), or the creative process. Storytelling makes the brand more relatable and memorable.
• •Maintain Visual and Textual Consistency: Ensure the minimalist, clean, and heartfelt tone of the copy is reflected in the visual branding across all platforms—from the website to social media posts and packaging.

Social Perception

Public perception of Blume Kreativ is positive, with customers and employees praising the brand. It is seen as a reliable source for beautiful, creative, and high-quality floral arrangements and gifts. Employee reviews describe it as an excellent employer that values its team. Customers, including tourists and locals, appreciate the uniqueness and passion evident in the products. The brand is viewed as more than just a flower shop but a "place of discoveries."

Copy Examples

• •From a simple thought to a treasured gift. ✨ Each piece is crafted by hand, with love, right here in our creative studio. What message will you share today? #BlumeKreativ #HandmadeWithLove #PersonalizedGifts #MadeInGermany
• •More Than a Gift. It's a Memory. Discover unique, personalized treasures designed to capture moments and share joy. Welcome to Blume Kreativ.
• •Your daily coffee, but make it personal. Our minimalist mugs are the perfect canvas for your special message, name, or date. Designed with care and made to last, it’s a little piece of art that starts your day with a smile.
• •Searching for a gift that truly speaks from the heart? At Blume Kreativ, we pour our passion into every creation. From custom keychains to elegant decor, find the perfect way to say you care. Shop our collection now.
• •We are Blume Kreativ: a small team with a big love for detail. For us, it’s not just about making products; it’s about crafting the joy, comfort, and connection you want to share with others. Every design starts with a story—let us help you tell yours.