Brand Tone

Empowering and Encouraging, Inspirational, Helpful and Instructional, Friendly and Approachable, Enthusiastic about Design and Personalization

Brand Values

• •Creativity for All
• •Empowerment through DIY
• •Quality and Practicality
• •Personalization and Uniqueness
• •Joy of Making
• •Support and Guidance

Best Practices

• •Prioritize Empowerment: Always use language that encourages and reassures customers, regardless of their perceived skill level. Avoid jargon or overly technical terms without explanation.
• •Focus on the "Joy of Making": Highlight the fun, satisfaction, and pride that comes from creating something by hand. Use enthusiastic and positive language.
• •Be a Helpful Guide: Ensure all instructional content is clear, easy to follow, and anticipates potential questions. Offer support and solutions.
• •Maintain an Approachable, Friendly Voice: Write as if you're talking to a friend who's excited to share a new hobby. Use "you" and "we" to foster connection.
• •Showcase Personalization: Emphasize how Makely products help customers express their unique style and create one-of-a-kind items for their homes.

Social Perception

Positive for DIY Enthusiasts, Helpful Resource, Empowering, Good Quality Products, Niche Appeal

Copy Examples

• •Homepage Banner: "Unleash Your Inner Artisan. At Makely, we believe creativity lives in everyone. Discover easy-to-use DIY kits and quality supplies to craft home décor that’s uniquely yours."
• •Social Media Post (Instagram/Facebook): "That feeling when you say, 'I made this!' ✨ Our beginner-friendly DIY Lamp Kits have everything you need to light up your space with your own personal touch. Ready to spark your creativity? Shop now! #MakelyMakes #DIYLighting #HomeDecorProjects #CraftyJoy"
• •Product Description (DIY Lampshade Kit): "Tired of generic lampshades? Craft a statement piece that perfectly matches your style! Our DIY Lampshade Kit includes high-quality rings, adhesive styrene, and step-by-step instructions. Just add your favorite fabric and a little imagination. Perfect for crafters of all levels!"
• •Email Subject Line: "You're More Creative Than You Think! Projects Inside ✨"
• •Blog Post Intro: "Ever admired a beautiful custom lamp and thought, 'I wish I could make that'? Guess what? You absolutely can! We're here to guide you every step of the way, from choosing your supplies to the final, satisfying flick of the switch."