Brand Tone

Elegant & Luxurious, Modern & Stylish, Approachable & Customer-Focused, Confident & Assuring

Brand Values

• •Quality
• •Elegance & Style
• •Customer Satisfaction
• •Accessibility of Luxury
• •Trust & Reliability

Best Practices

• •Infuse Customer-Centric Language: Reflect the excellent service praised in reviews. Use phrases that show care, understanding, and a desire to help, such as "We're here to help you find your perfect piece," or "Experience the Makeda service our customers love."
• •Showcase Quality with Specificity (Subtly): Instead of just saying "high quality," subtly weave in details that imply it, like "meticulously set stones," "crafted for brilliance," or by referencing the positive attributes mentioned in reviews like "beautiful and clean stone."
• •Highlight Value Proposition: Emphasize the "million dollar look without breaking the bank" aspect, focusing on the accessibility of luxury.
• •Incorporate Testimonials: Subtly weave in phrases or sentiments directly from customer reviews (e.g., "compliments never stop," "really satisfied") to build trust and authenticity.
• •Maintain Elegant and Modern Tone: Use sophisticated language and imagery that reflects the brand's modern designs and luxurious feel.

Social Perception

Highly Positive Customer Experience, Perceived as High Quality, Trustworthy, Good Value

Copy Examples

• •Experience the Makeda difference with our commitment to quality and exceptional service.
• •As our customers say, "The compliments never stop!" Shop now via the link in bio.
• •This stunning tennis bracelet, featuring meticulously set [moissanite/lab diamonds], offers a "million dollar look" with everyday wearability.
• •Our clients rave about its impressive elegance and the exceptional service that comes with every Makeda piece.
• •Experience the modern designs and sparkling quality that have our customers "really satisfied."