Brand Tone

Elegant, Cultural, and Aspirational

Brand Values

• •Quality
• •Authenticity
• •Cultural Heritage
• •Customer Satisfaction
• •Inclusivity and Diversity
• •Innovation
• •Social Responsibility

Best Practices

• •Emphasize Storytelling: Every piece of clothing has a story. Use descriptive and evocative language to talk about the craftsmanship, fabric, and cultural significance of the garments.
• •Maintain an Elegant and Aspirational Tone: Use sophisticated language that reflects the quality and beauty of the products. Words like "exquisite," "timeless," and "heritage" align well with the brand.
• •Highlight Authenticity and Quality: Consistently mention the authenticity of the designs and the high-quality materials used. This builds trust and justifies the premium nature of the products.
• •Be Customer-Centric and Helpful: Offer styling tips, answer frequently asked questions, and make the shopping process as smooth as possible. This shows that the brand cares about its customers' experience.
• •Connect with Cultural Celebrations: Align marketing campaigns and content with relevant cultural events and festivals. This shows an understanding of the customer's lifestyle and creates timely and relevant content.

Social Perception

The public perception of MakeByMoon is positive. It is seen as a reliable source for authentic and high-quality South Asian clothing. Customers appreciate the curated collection and the brand's commitment to quality. The brand is perceived as knowledgeable in its niche, offering trendy and traditional options, with high customer satisfaction.

Copy Examples

• •Step into a world of timeless elegance. Our new collection of hand-embellished sarees has arrived, each piece a testament to generations of craftsmanship. Discover the story woven into every thread. #MakeByMoon #SareeLove #IndianFashion
• •Celebrating a special occasion? Embrace tradition with a modern twist. Our exquisite lehengas are designed to make you shine. Find the perfect outfit for your next event and enjoy free shipping in the USA. #PakistaniFashion #WeddingStyle #FestiveWear
• •The Summer Lawn Edit is here! Lightweight, breathable, and beautifully designed for sunny days and warm evenings. Explore vibrant prints and intricate embroideries. Your perfect summer look awaits. #LawnSuits #SummerFashion #MakeByMoon
• •The art of elegance. Discover our curated selection of Pakistani and Indian traditional clothing. From the intricate details to the vibrant colors, each piece is a celebration of cultural heritage. Pin your favorites for style inspiration! #EthnicWear #SouthAsianStyle #FashionInspiration
• •Let your style speak volumes. The perfect dupatta can elevate any outfit. #FashionTips #StylingHacks #MakeByMoon #OOTD