Brand Tone

Modern & Sophisticated, Educational & Transparent, Human & Community-Oriented, Confident & Understated

Brand Values

• •Innovation & Technology
• •Sustainability
• •Efficacy & Quality
• •Clean & Conscious Formulation
• •Individuality & Authentic Expression
• •Transparency

Best Practices

• •Educate, Don't Just Sell: Focus on informing the audience about the benefits, ingredients (especially L.E.N.I. technology), and the "why" behind the products. Use clear, intelligent language without being overly jargonistic.
• •Emphasize Multifunctionality and Utility: Highlight how products can be used in multiple ways and seamlessly integrate into a daily routine, reinforcing the "utilitarian essentials" aspect.
• •Maintain a Modern and Clean Aesthetic in Language: Mirror the visual branding with concise, sophisticated, and direct copy. Avoid overly flowery or hyped-up language.
• •Consistently Weave in Core Values: Subtly reinforce commitments to sustainability, clean formulations, cruelty-free practices, and innovation in product descriptions, social media captions, and blog content.
• •Speak with Authenticity and Confidence: Let the quality and innovation of the products speak for themselves. The tone should be assured and knowledgeable, reflecting a brand that is confident in its unique approach to beauty.

Social Perception

Positive Product Performance, Appreciation for Clean and Sustainable Aspects, Trusted by Influencers and Beauty Enthusiasts, Seen as Innovative, Good Value for Quality, Minor Criticisms (mostly historical or preferential)

Copy Examples

• •Headline: Beyond Clean. Beyond Expectation. MAKE Beauty. Body: Discover lab-engineered skincare and makeup that’s as intelligent as it is effortless. Multi-functional essentials for your authentic daily ritual.
• •Headline: The Science of Radiance. The Art of You. Body: At MAKE, we fuse biotechnology with sustainable botanicals to create formulas that enhance, never hide. Experience the difference of L.E.N.I. Technology.
• •Headline: Uncomplicated Beauty. Consciously Crafted. Body: Your daily essentials, reimagined. High-performance, dermatologist-tested formulas made with you and the planet in mind. Cruelty-free, always.
• •Headline: MAKE It Yours. Body: From lab-engineered innovation to your unique expression. Our multifunctional makeup and skincare are designed to work seamlessly with your life. Effortless. Effective. Essentially you.
• •Headline: Sustainable Beauty, Evolved. Body: We believe in progress, not just promises. Our commitment to Lab Engineered Natural Ingredients means potent results with a lighter footprint. Look forward with MAKE.