Brand Tone

Approachable & Friendly, Inspiring & Creative, Supportive & Educational, Passionate, Modern & Clean

Brand Values

• •Accessibility: Making sewing achievable for everyone.
• •Passion for Craft: Genuine love for sewing and design.
• •Quality: Providing clear, modern patterns and quality materials.
• •Creativity & Self-Expression: Empowering customers to create their own unique items.
• •Community: Engaging with and showcasing customer makes.

Best Practices

• •Know Your Audience, Speak Their Language: Understand their skill level, aspirations, and pain points. For the sewing brand, this means using encouraging and clear language, avoiding overly technical jargon unless explained.
• •Embody Your Values: Let your passion for making, quality, and creativity shine through in every word. If it’s about accessibility, ensure instructions and copy are easy to understand.
• •Be Authentic & Human: Share the story behind your brand. Use a conversational tone. Show the faces or stories behind the creations (if appropriate).
• •Inspire, Don't Just Sell: Focus on the experience and the joy of the creative process, not just the product features. Paint a picture of what they can achieve.
• •Maintain Visual and Textual Consistency: Ensure your copy's tone aligns with your visual branding (e.g., modern, clean visuals paired with clear, encouraging text). Use consistent terminology and a style guide if possible.

Social Perception

Within their Spanish-speaking customer base, Make 2D is perceived as a helpful resource for modern sewing patterns and supplies. The engagement on their social media suggests a positive and interactive community.

Copy Examples

• •Headline: Stop Dreaming, Start Sewing! Your Next Amazing Outfit is a Pattern Away. Body: New to sewing or looking for fresh inspiration? Our easy-to-follow PDF patterns and vibrant fabrics are here to make your creative journey a joy. Let's make something beautiful together! #Make2DSewing #DIYFashion
• •Headline: Weekend Project? We've Got You Covered! Body: Unwind and unleash your creativity with our latest pattern release – The [Pattern Name] Dress! Perfect for confident beginners and a delight for experienced sewists. Grab your pattern and let the magic begin! #Sewing Therapy #Make2DPatterns
• •Headline: From Fabric to Fabulous: We're With You Every Stitch! Body: Got questions about a technique? Need a little guidance? Our blog and tutorials are packed with tips to help you succeed. Plus, our community is always ready to cheer you on! #SewSupport #LearnToSew #Make2DCommunity
• •Headline: Unlock Your Inner Designer. Body: Why buy when you can DIY? Create clothes that truly express *you*. Our modern patterns are designed to be stylish, wearable, and fun to make. What will you create today? #CreativeSewing #HandmadeWardrobe
• •Headline: The Joy of a Handmade Gift Starts Here. Body: Imagine the smile when they unwrap something made by *you*! Our versatile patterns are perfect for creating heartfelt gifts for your loved ones. Find your next project with Make 2D. #SewnWithLove #DIYGifts