Brand Tone

Artisanal, Minimalist, and Approachable.

Brand Values

• •Craftsmanship
• •Functionality & Everyday Use
• •Simplicity & Minimalism
• •Authenticity

Best Practices

• •Lead with "Handmade": Always emphasize the artisanal nature of the products. Use words like "handcrafted," "wheel-thrown," "small-batch," and "artisan" to reinforce the core value of craftsmanship.
• •Focus on the Feeling: Describe how the products fit into the customer's life. Use evocative but simple language about daily routines—"your morning coffee," "a quiet moment," "gathering around the table." This connects the pottery to tangible, positive experiences.
• •Keep it Simple and Warm: Use clear, concise, and approachable language. Avoid overly technical pottery terms unless explaining a specific, unique benefit. The tone should feel like a friendly conversation with the maker.
• •Highlight Functionality: Consistently mention that the pieces are made for real-world, everyday use. Reiterate practical benefits like being "dishwasher-safe," "food-safe," and "durable" to assure customers that the items are beautiful and practical.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist aesthetic of the photography is matched by the copy. Short sentences, ample white space, and a focus on essential details will create a cohesive brand experience from an Instagram post to the final purchase.

Social Perception

The perception, gathered from the brand's self-presentation and customer-facing information, is that of a high-quality, artisan-led small business. Customers are likely those who appreciate minimalist design, the uniqueness of handmade items, and supporting individual creators. The offer of local pickup in Boston suggests a connection to a local community that values these principles. The brand is perceived as a producer of special, yet unpretentious, items that elevate daily routines like drinking coffee or displaying flowers.

Copy Examples

• •Slow mornings, made better. Our classic mug, handcrafted from stoneware to feel just right in your hands. Freshly stocked on the website. #MakCeramics #HandmadePottery #MorningRitual
• •A touch of gentle detail for your table. Each scalloped edge on this bowl is crafted by hand, making it a unique piece for your favorite salads, pastas, or fruit. Made for daily use, this bowl is both microwave and dishwasher safe. Dimensions: 8" W x 3" H.
• •Fresh from the Kiln | New Vases & Planters Are Here
• •Simple, functional pottery. Made by hand, for your home.
• •From our hands to your home. Each piece starts right here. ✨