Tono de Marca

aspirational, confident, and serene

Valores de Marca

• •Empowerment
• •Quality
• •Exclusivity and Design
• •Mexican Identity
• •Comfort

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should aim to inspire confidence. Use strong, positive, and affirming language. Instead of "hides flaws," use phrases like "celebrates your silhouette" or "enhances your natural form."
• •Emphasize Quality and Origin: Always mention the superior quality of the materials and the "Hecho en México" (Made in Mexico) aspect. This reinforces brand values and justifies a premium positioning.
• •Maintain a Sophisticated Vocabulary: Use elegant and evocative words. Terms like "meticulously crafted," "serene," "poise," and "unparalleled" align better with the brand than common, everyday slang or overly casual phrases.
• •Speak to the Setting: Invoke the feelings of a luxurious escape. Use descriptive language that paints a picture of serene beaches, calm waters, and golden sunsets to create an aspirational connection with the product.
• •Develop a Brand Voice Guide: Create an internal document that outlines the brand's tone, key value propositions, approved terminology, and phrases to avoid. This ensures that anyone writing for the brand—whether for the website, ads, or future social media—maintains consistency.

Percepción Social

Due to the lack of public social media channels and widespread online reviews, the social perception of Makawi is difficult to gauge broadly. The perception is primarily shaped by the direct experience of customers who find the brand through its website. The brand projects an image of a high-quality, exclusive swimwear label. The absence of a widespread social media presence suggests a focus on a niche market or a more direct-to-consumer approach, which can cultivate an image of exclusivity. Without customer reviews or public mentions, the perception is controlled almost entirely by the brand's self-representation on its website.

Ejemplos de Copy

• •Your Ocean, Your Rules. Designed in Mexico for the woman who commands her own tide. Discover the fit that feels like freedom. #MakawiSwim #HechoEnMexico #ConfidenceInBlue
• •Elegance Woven with Confidence. Experience swimwear that celebrates your form. Meticulously crafted, 100% Mexican design. Explore our new collection.
• •The Art of the Perfect Swimsuit. Don't just swim. Make a statement. Makawi offers exclusive designs and unparalleled quality for your next escape. Shop the collection that’s redefining Mexican swimwear.
• •A New Wave of Style Awaits You. Because you appreciate the finer details, we’re giving you exclusive first access to our latest arrivals. Feel the quality and embrace the design that was made with you in mind. Welcome back to Makawi.
• •The 'Serena' One-Piece. The Serena is more than a swimsuit; it's a statement of poise. With its elegant lines and our signature compressive fabric, it offers both impeccable style and confident support. Designed to empower, crafted to last. Made with pride in Mexico.