Brand Tone

Empowering & Inclusive, Educational & Expert, Luxurious & High-Quality, Results-Oriented & Problem-Solving, Community-Focused (emerging)

Brand Values

• •Inclusivity & Celebration of Diverse Beauty
• •Efficacy & Results
• •Quality & Safety
• •Empowerment
• •Innovation

Best Practices

• •Always Emphasize Empowerment and Inclusivity: Frame messaging around celebrating diverse beauty and helping customers feel confident. Use language that resonates with the target audience of melanin-rich individuals.
• •Highlight Expertise and Quality Ingredients: Consistently mention Swiss formulations, natural botanicals, and patented ingredients to reinforce the brand's commitment to quality and efficacy.
• •Focus on Solutions and Results: Clearly communicate how the products address specific skin concerns (hyperpigmentation, uneven tone, etc.) and the positive outcomes users can expect.
• •Maintain a Luxurious yet Approachable Voice: While using terms like "premium" and "luxury," ensure the overall tone remains welcoming and understandable, avoiding overly technical jargon unless explained.
• •Be Transparent and Educational (especially regarding potent products): Acknowledge the potency of certain lines. Provide clear usage instructions and information on selecting the right products for different skin types and concerns to build trust and manage expectations, helping to mitigate issues related to misuse. This can also subtly address the "bleaching" concerns by focusing on "brightening" and "evening tone" with proper use.

Social Perception

Makari is perceived as a specialized, potent skincare line effective for many with melanin-rich skin, but it also carries a reputation that requires careful product selection and managing expectations regarding "brightening" versus "lightening."

Copy Examples

• •Headline: Embrace Your Radiance. Reveal Your Makari Glow. Body: "At Makari De Suisse, we celebrate the beauty of melanin-rich skin. Our expertly formulated skincare, born from Swiss innovation and natural botanicals, targets your unique concerns like hyperpigmentation and uneven tone. Discover the confidence of luminous, healthy skin. Your journey to your best skin starts here. #MakariGlow #MelaninSkincare" (Tone: Empowering, Luxurious, Results-Oriented)
• •Headline: The Science of Radiant Skin, Naturally. Body: "Unlock the secret to a flawless complexion with Makari's Naturalle Collection. Infused with potent botanicals like Carrot Oil and Shea Butter, and our patented Vegeclairine, this range gently brightens, hydrates, and evens your skin tone. Experience the luxury of nature, perfected by Swiss expertise. #MakariNaturalle #SwissSkincare #BotanicalBeauty" (Tone: Educational, Luxurious, Results-Oriented)
• •Headline: Hyperpigmentation? Meet Your Match. Body: "Tired of dark spots and uneven skin? Makari's Exclusive Active Intense line is specifically formulated to address hyperpigmentation, helping you achieve a visibly clearer and more even complexion. Powered by Organiclarine and natural brightening agents, it's time to reveal your skin’s true potential. #MakariExclusive #HyperpigmentationSolution #EvenSkinTone" (Tone: Results-Oriented, Empowering, Expert)
• •Headline: Your Skin. Your Story. Our Expertise. Body: "For over 20 years, Makari De Suisse has been dedicated to providing premium skincare for diverse complexions. We understand your skin's unique needs. From gentle cleansers to powerful serums, find your personalized regimen and let your natural beauty shine. Take our Skin Quiz today! #MakariDeSuisse #SkincareForUs #ConfidentInMySkin" (Tone: Inclusive, Expert, Community-Focused)
• •Headline: Beyond Skincare. It's a Celebration of You. Body: "Makari isn't just about products; it's about empowering you to feel beautiful and confident in the skin you're in. Join our community and share your #MakariJourney. Discover luxurious, effective solutions designed with your melanin-rich skin in mind. #MakariBeautiful #SelfCare #LuxurySkincare" (Tone: Empowering, Inclusive, Luxurious, Community-Focused)