Brand Tone

Aspirational, scientific, luxurious, effective, educational, and empowering, with a sophisticated language that highlights proprietary formulas and celebrates shared skincare goals.

Brand Values

• •Efficacy and Results
• •Quality and Luxury
• •Inclusivity and Empowerment
• •Safety

Best Practices

• •Emphasize "Radiance" and "Glow" over "Lightening": While the products are known for their brightening effects, using positive and empowering language like "achieve a radiant glow" or "unify your complexion" can have a broader appeal and avoid the negative connotations of "lightening" or "whitening."
• •Highlight the Science: Consistently refer to the proprietary formulas like "Organiclarine" and the scientific development of the products to reinforce the brand's efficacy and trustworthiness.
• •Showcase Inclusivity: Regularly feature models and customer testimonials from a diverse range of skin tones within the melanin-rich spectrum to reinforce the brand's core value of inclusivity.
• •Maintain a Luxurious Tone: Use evocative and sophisticated language to describe the products, their ingredients, and their effects. Words like "indulge," "luxurious," "elixir," and "velvety" can enhance the perception of quality.
• •Balance Education and Aspiration: Create content that not only educates consumers about skincare but also inspires them to feel confident and beautiful in their skin. This can be achieved by combining informational posts with aspirational imagery and empowering messaging.

Social Perception

Makari Kenya is generally perceived as a high-end, effective brand for those looking to address specific skin concerns, primarily hyperpigmentation. It has a loyal customer base that trusts the brand for its results. However, the brand's association with "skin lightening" can be polarizing.

Copy Examples

• •Unlock your skin's natural radiance. Our new Hyper-Radiance Serum, formulated with our patented Organiclarine complex and potent Vitamin C, targets stubborn dark spots to reveal a brighter, more even-toned complexion. It's not just skincare, it's a celebration of your skin.
• •The glow is real! ✨ We love seeing your results. @[username] shares her journey to a more even and radiant complexion with our Extreme Argan & Carrot Oil line. Swipe to see the before and after! #MakariGlow #RealResults
• •Gentle care, powerful results. Discover our Naturalle collection, infused with nourishing botanicals to brighten and protect your skin. For a healthy glow, naturally.
• •Address signs of aging with the power of science and nature. Our anti-aging line is specifically formulated for melanin-rich skin to reduce the appearance of fine lines and restore youthful vitality. Experience the Makari difference.
• •More than a moisturizer, it's a skin perfector. Our Tone Boosting Body Lotion deeply hydrates while unifying your skin tone for a luminous, all-over glow. Enriched with natural oils and our exclusive brightening formula for supple, radiant skin.