Brand Tone

Authentic, Community-Oriented, Respectful, Informative & Performance-Focused

Brand Values

• •Passion for Surfing
• •Quality & Craftsmanship
• •Family & Legacy
• •Performance & Innovation
• •Connection to Surf Heritage
• •Stoke & Joy
• •Community

Best Practices

• •Use the term 'Makai' as a reference to the sea or ocean to highlight the brand's connection to surfing and its Hawaiian roots.
• •Incorporate action-oriented verbs to convey the performance and experience of using Makai Fins.
• •Highlight the quality and handcrafted nature of Makai Fins.
• •Use storytelling to emphasize the family's passion for surfing and the brand's legacy.
• •Use visuals and language that evoke the feeling of 'stoke' and excitement for surfing.

Social Perception

Trusted, Authentic, and High-Quality; Perceived as a brand deeply connected to the surfing community and heritage, known for handcrafted quality and performance-enhancing fins.

Copy Examples

• •"Handcrafted quality fins designed to enhance your surfing experience."
• •"From our family's passion to your next surf session, Makai Fins delivers performance and stoke."
• •"Join the Makai community and experience the difference of fins crafted with love and respect for the ocean."
• •"Unlock your board's full potential with Makai Fins, engineered for optimal flex, base, and rake."
• •"Stay Salty with Makai Fins!"