Brand Tone

Modern, Informative & Empowering

Brand Values

• •Quality
• •Entrepreneurship/Enablement
• •Current Trends/Innovation
• •Simplicity & Elegance
• •Health & Natural Solutions

Best Practices

• •Define Your Core Audience Segments: Tailor messaging slightly for end-users, trainees, and wholesale partners while keeping the core brand voice consistent. An end-user seeks beauty and ease; a trainee seeks opportunity and skill; a wholesale client seeks quality and reliability.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with 'modern,' 'quality,' 'empowerment,' 'elegance,' and 'informative' (e.g., 'seamless,' 'radiant,' 'crafted,' 'potential,' 'premium,' 'effortless'). Also, list words to avoid (e.g., 'cheap,' 'complicated,' 'temporary' - unless contrasting).
• •Prioritize Clarity and Information: Especially for a product/service like permanent jewelry and training, ensure copy is clear, concise, and answers potential questions directly. Avoid jargon where possible or explain it simply.
• •Show, Don't Just Tell (Visually and Textually): Use high-quality imagery and videos of the jewelry being worn and the welding process (if applicable). Let testimonials and success stories (especially for training) speak to the brand's value. Copy should complement these visuals by highlighting benefits and key features.
• •Maintain Consistency Across All Channels: Whether it's the website, an email newsletter, a (future) social media post, or training materials, the tone and core messaging should feel recognizably MAKAI. Regular internal review of new copy against brand guidelines can ensure this. If Ma'Kai Sunless is part of the same overarching brand, ensure a strategic decision is made on how integrated or distinct the messaging for each product line should be, while sharing core umbrella values like quality and customer empowerment.

Social Perception

The permanent jewelry trend itself receives mixed opinions online: Pros: Symbolism, convenience, minimalist aesthetic, sentimental value. Cons: Lack of flexibility, potential durability concerns, cost, and some fear of it breaking easily.

Copy Examples

• •Embrace effortless elegance. Our permanent jewelry offers a seamless, timeless sparkle, uniquely yours. Discover your forever piece with MAKAI.
• •Unlock your potential in the radiant world of permanent jewelry. MAKAI's comprehensive training program provides the tools, knowledge, and support to build your thriving business. Start your journey today.
• •Elevate your offerings with MAKAI's premium permanent jewelry supplies. Quality chains, charms, and tools designed for professionals. Partner with us for lasting brilliance.
• •Less clasp, more connection. Experience the freedom of permanent jewelry by MAKAI – the ultimate in modern, minimalist adornment. #PermanentJewelry #MakaiStyle #TimelessTrend
• •Get linked with MAKAI. ✨ A quick, painless zap for a beautiful, lasting symbol. Perfect for besties, celebrations, or just because. Book your appointment!