Brand Tone

Enthusiastic & Positive, Approachable & Friendly, Informative & Health-Conscious, Vibrant & Energetic

Brand Values

• •Health & Wellness
• •Natural & Organic
• •Taste & Enjoyment
• •Accessibility & Convenience
• •Sustainability & Social Responsibility
• •Transparency & Authenticity

Best Practices

• •Embrace "Enthusiastic Wellness": Always combine an upbeat, positive outlook with a genuine focus on health and natural ingredients. Avoid overly clinical or bland language. Use words like "vibrant," "refreshing," "delicious," "boost," "goodness."
• •Keep it Approachable and Relatable: Write as if you're talking to a friend who is interested in a healthier lifestyle but also values taste and convenience. Share the "why" behind the product.
• •Highlight Key Benefits Clearly and Concisely: Focus on the core advantages: clean energy, great taste, organic ingredients, and the power of wheatgrass made easy. Don't overwhelm with jargon.
• •Incorporate Brand Values Naturally: Weave in mentions of being organic, a PBC, and supporting an active lifestyle where relevant, without it feeling forced. Let these values underpin the messaging.
• •Use a Consistent Voice Across All Platforms: Whether it's a website FAQ, an Instagram caption, or a print ad, the core tone should feel familiar – energetic, friendly, and trustworthy. Develop a simple brand voice guide with "do's and don'ts" for all content creators.

Social Perception

Positively Received, Healthy Alternative, Innovative, Trustworthy, Emerging & Growing

Copy Examples

• •Headline: Finally, Feel-Good Energy That Actually Tastes Amazing! Body: Sip your way to vibrant energy with MAKA! We've packed all the superfood goodness of organic wheatgrass, yerba mate, and guayusa into a deliciously refreshing drink. Get ready to live MAKA! #DrinkMAKA #WheatgrassForAll
• •Headline: Your Daily Dose of Awesome is Here. Body: MAKA isn't just a drink, it's your partner in crushing that to-do list and feeling fantastic. Clean ingredients, amazing flavors, and a natural boost to help you shine. What MAKA adventure are you fueling today? #OrganicEnergy #LiveMAKA
• •Headline: Wheatgrass? Delicious? Yep, We Did That! Body: Forget everything you thought you knew about wheatgrass. MAKA delivers incredible taste with all the powerful nutrients. Try one of our vibrant flavors and get ready to be pleasantly surprised! #SuperfoodSips #TasteTheGoodness
• •Headline: More Than Just a Beverage, It's a Lifestyle. Body: At MAKA, we believe in activating healthier, happier days. That's why we created our organic energizing drinks – to help you feel your best while doing good for yourself and the planet. Join the MAKA movement! #PublicBenefitCorp #SustainableSips
• •Headline: Meet Your New Favorite Pick-Me-Up. Body: Low sugar, packed with vitamins, and a smooth energy lift without the jitters. MAKA is the smart way to energize your day. Which flavor will you try first? #CleanEnergy #HealthyHabits