Brand Tone

Aspirational, energetic, and straightforward. Confident and direct, using vibrant, motivational, yet transparent language. It's wellness-focused, inclusive, and embraces 'the hustle' without the extreme marketing of traditional energy drinks.

Brand Values

• •Health and Wellness
• •Efficacy and Functionality
• •Accessibility and Convenience
• •Sustainability and Corporate Responsibility
• •Integrity and Transparency

Best Practices

• •Lead with the 'No Crash' Benefit: The promise of 'sustained, focused energy' should be a central theme in all top-of-funnel marketing.
• •Balance 'Hustle' with 'Wellness': Speak to ambitious go-getters and health-conscious individuals, linking 'focus' and 'drive' with the 'clean,' 'plant-powered,' and 'organic' nature of the product.
• •Educate, Don't Just Sell: Briefly explain the function of core ingredients (Wheatgrass for nutrients, Yerba Mate/Guayusa for energy) to reinforce transparency and empower consumers.
• •Emphasize 'Deliciously Refreshing': Proactively describe the flavor as 'fruit-forward,' 'lightly carbonated,' and 'delicious' to overcome potential taste barriers associated with wheatgrass.
• •Maintain a Confident, Direct Voice: Use clear, concise, and assertive language, avoiding jargon. Phrases like 'No BS,' 'Real Ingredients,' and 'Ditch the Crash' reflect the brand's honest personality.

Social Perception

MAKA is perceived as a premium, trustworthy, and effective player in the natural beverage space. Customers see it as a superior alternative to sugary energy drinks and plain green juices, valuing its 'clean energy boost,' lack of crash, and excellent taste. Industry and retailers view MAKA as an innovative and disruptive brand, recognized for its quality, market appeal, and unique flavor profile in the healthy functional beverage market.

Copy Examples

• •Your 2 PM slump is officially cancelled. Swap the jitters and crash for clean, plant-powered focus. MAKA is the upgrade your workday deserves. #LivingMaka #CleanEnergy #NoCrash
• •You can’t build an empire on synthetic energy and sugar crashes. MAKA delivers sustained, focused energy from organic wheatgrass and yerba mate. Fuel your ambition with plants, not chemicals. Taste the upgrade.
• •Each can is packed with the detoxifying power of wheatgrass and the clean energy of yerba mate and guayusa. With a refreshing fruit-forward flavor and a touch of blue agave, it’s the best of a wellness shot and a sparkling beverage in one. Feel the difference real ingredients make.
• •We’ve all been there: wired, then tired. It’s time to break the cycle. MAKA was created in a kitchen, not a lab, to provide energizing nutrition that actually tastes amazing. Ditch the crash and discover what real, plant-based energy feels like. Get 15% off your first order and join the movement. #WheatgrassForAll
• •Clean Energy. No Crash. The power of a green juice meets the lift of an energy drink. USDA Organic, plant-based, and genuinely delicious. Grab your vibe.