Brand Tone

Personal, Passionate, and Trustworthy.

Brand Values

• •Handmade Quality
• •Sustainability
• •Creating Atmosphere
• •Personalization

Best Practices

• •Always Tell the "Manufaktur" Story: In all communication, reinforce that the products are handmade in a small German workshop. This is your strongest differentiator against mass-produced alternatives. Use phrases like "From our hands to your home."
• •Lead with the Emotional Benefit: Start marketing messages with the feeling (coziness, romance, community) before describing the product's features. Ask questions like, "Dreaming of a campfire on your balcony?"
• •Champion the Sustainable Angle: Consistently highlight the eco-friendly benefit of recycling wax. This appeals to environmentally conscious consumers and adds another layer of value to the purchase.
• •Showcase Personalization: Make the free personalization a prominent feature in ads and on the homepage. User-generated content showing personalized items could be a powerful tool if you expand to social media.
• •Use Authentic Visuals: Ensure that all photography and videography reflect the brand's values. Use warm, inviting light, show the products in real-life settings (a cozy living room, a summer evening on a patio), and include visuals of the handmade process where possible to build trust and authenticity.

Social Perception

Highly positive based on customer testimonials featured on their website. Customers praise the product's quality, the unique atmosphere it creates, and its function as a thoughtful gift. However, this perception is limited and entirely shaped by the brand itself due to a lack of broader online footprint (social media, external reviews).

Copy Examples

• •Turn your evenings into unforgettable moments. Our handmade tabletop fireplace brings warmth, light, and a touch of magic to your home. Handcrafted in Augsburg for your coziest hours.
• •Don't let your candle remnants go to waste. With the MAJVI-MANUFAKTUR wax eater, you can transform leftover wax into a beautiful, crackling flame. Sustainable. Simple. Stunning.
• •Give the gift of a truly unique memory. Personalize one of our tabletop fireplaces with a special message or image for free. The perfect, heartfelt present for the ones you love.
• •More than a product, it's a piece of passion. Each MAJVI-MANUFAKTUR fireplace is carefully handcrafted in our small workshop. Quality you can see and feel.
• •Ready for cozy nights and sustainable living? Discover our collection of handmade wax eaters and tabletop fireplaces. Your next favorite home accessory is just a click away.