Brand Tone

Elegant & Sophisticated, Evocative & Emotional, Cultured & Heritage-Rich, Sensual & Intimate

Brand Values

• •Heritage & Modernity
• •Encounters & Connections
• •Craftsmanship & Quality
• •Authenticity & Generosity
• •Responsible Creation
• •Emotional Experience

Best Practices

• •Embrace Storytelling: Weave the narrative of "true encounters," heritage, and the blend of cultures into product descriptions, social media posts, and campaigns. Focus on the "why" behind each scent.
• •Use Evocative and Sensory Language: Appeal to emotions and senses. Describe not just the notes, but the feelings, memories, and atmospheres the fragrances evoke (e.g., "hypnotic thoughts and dreams," "energizing as a new perspective, comforting like a sense of home").
• •Maintain an Elegant and Refined Voice: Use sophisticated vocabulary and a respectful, artful tone. Avoid slang or overly casual language. Reflect the high-quality craftsmanship in the language used.
• •Highlight Authenticity and Craftsmanship: Regularly mention the Grasse origin, the quality of ingredients, and the collaboration with perfumers to reinforce the value and artistry of the brand.
• •Integrate Values Consistently: Subtly incorporate brand values like responsible consumption (refillable bottles), the importance of connection, and the celebration of cross-cultural identity in your messaging.

Social Perception

Niche & High-End, Artistic & Story-Driven, Cross-Cultural Appeal, Positive Customer Experiences, Valued for Responsible Design

Copy Examples

• •Headline: Majouri: Where Heritage Whispers and Modernity Sings. Body: Discover fragrances born from a legacy of Damascene artistry and perfected by French savoir-faire. Each scent is an invitation to a true encounter. Call to Action: Find Your Signature Story.
• •Headline: The Scent of Connection. Body: Life is a tapestry of encounters. Majouri crafts perfumes that capture these moments – the passion, the perspective, the homecoming. Call to Action: Experience Majouri.
• •Headline: Crafted in Grasse. Inspired by the World. Body: From precious, globally sourced ingredients to the art of French perfumery, Majouri offers an authentic olfactory journey. Responsibly designed, endlessly refillable. Call to Action: Indulge Consciously.
• •Headline: Unlock an Emotion. Evoke a Memory. Body: More than a fragrance, Majouri is an experience. Let our scents transport you, stir your senses, and become the invisible language of your unique identity. Call to Action: Explore the Collections.
• •Headline: Roots Made Modern. Scents Unforgettable. Body: Majouri blends the ancient soul of Eastern perfumery with the refined elegance of Parisian creation. Discover a world of generous character and timeless appeal. Call to Action: Begin Your Olfactive Encounter.