Brand Tone

Expert & Knowledgeable, Reliable & Trustworthy, Customer-Centric & Helpful, Professional & Direct

Brand Values

• •Safety
• •Expertise & Knowledge
• •Customer Service & Partnership
• •Reliability & Quality
• •Value

Best Practices

• •Prioritize Clarity and Expertise: Always communicate from a position of knowledge. Use clear, direct language that explains the benefits and technical aspects of products and safety protocols simply. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Reliability and Trust: Use words and phrases that inspire confidence (e.g., "trusted," "proven," "expert-backed," "since 1971"). Back up claims with experience, certifications (if applicable), and customer success stories.
• •Maintain a Helpful and Approachable Demeanor: Even when discussing technical subjects, the underlying tone should be one of support. Encourage questions and position the brand as a go-to resource for safety challenges. Use phrases like, "We're here to help," "Contact our experts."
• •Be Professional and Solution-Oriented: Focus on how Major Safety solves problems and meets customer needs. The copy should be professional, well-structured, and error-free, reflecting the serious nature of safety.
• •Develop a Persona Guide: Create an internal document that outlines the brand's voice, key messages, value propositions, and target audience. This ensures that anyone creating content (website copy, social media, sales materials) understands and applies the established tone consistently.

Social Perception

Positive (among customers), Limited Broader Public Awareness

Copy Examples

• •Headline (Website/Ad): Your Trusted Partner in Confined Space Safety. 50+ Years of Expertise, Protecting Your Teams.
• •Social Media Post (LinkedIn/Facebook - if active): Navigating complex OSHA regulations for fall protection? Our experts are here to help you select the right harnesses, lanyards, and systems to ensure compliance and, most importantly, worker safety. Contact us for a consultation. #MajorSafety #FallProtection #WorkplaceSafety #SafetyExperts
• •Product Description Snippet (Gas Detector): Don't guess when it comes to gas hazards. The [Product Name] offers reliable, real-time detection of [specific gases], backed by Major Safety's commitment to quality and our expert support team, ready to assist with calibration and service.
• •Email Subject Line (to existing customers): Major Safety Update: New Resources for Your Confined Space Entry Program
• •About Us Snippet (Website): At Major Safety, we're more than just an equipment supplier; we're your safety solutions partner. For over five decades, we've dedicated ourselves to providing the knowledge, products, and unwavering support you need to keep your workforce safe. Your safety is our major priority.