Brand Tone

Aspirational & Elegant, Passionate & Personal, Customer-centric & Responsive, Culturally Proud & Authentic

Brand Values

• •Quality & Craftsmanship
• •Comfort & Style
• •Cultural Heritage & Modernity
• •Customer Satisfaction
• •Representation
• •Transparency & Ethical Practices

Best Practices

• •Embrace Cultural Storytelling: Consistently weave the narrative of South Asian heritage, pride, and the modern reinterpretation of tradition into all communications. Use language that resonates with cultural significance while remaining inclusive.
• •Prioritize Quality and Comfort in Language: Use descriptive words that convey the luxurious feel of the materials, the meticulous craftsmanship, and the promised comfort. Words like "meticulously crafted," "handpicked," "unparalleled comfort," and "sophistication" should be staples.
• •Maintain a Personal and Passionate Voice: Reflect the founder's journey and the brand's mission. Share customer stories (with permission) to build community and reinforce the personal connection Majora has with its audience.
• •Be Responsive and Engaging: Actively solicit and showcase customer feedback. When responding to comments or inquiries, maintain a tone that is appreciative, helpful, and reflective of the brand's commitment to customer satisfaction.
• •Visual and Verbal Harmony: Ensure that the language used in captions, product descriptions, and advertisements aligns seamlessly with the high-quality, elegant, and culturally rich visuals presented on the website and social media platforms. The tone should feel authentic to the images being presented.

Social Perception

Positive Customer Feedback, Good Customer Service, Appreciation for Cultural Representation, Seen as a Luxury Niche Brand, Growing International Reach

Copy Examples

• •Headline: Step into Tradition, Reimagined. Body: Experience the fusion of heritage and modern luxury with Majora London. Our Mojaris are meticulously crafted for unparalleled comfort and timeless style, ensuring you stand out at every celebration. Because cultural pride should feel as good as it looks. Call to Action: Discover Your Perfect Pair.
• •Headline: Uncompromising Quality. Undeniable Comfort. Body: Tired of choosing between style and comfort for traditional events? Majora London was born from a desire to change that. We handpick the finest materials to create Mojaris that honor our South Asian heritage while embracing contemporary design. Feel the Majora difference. Call to Action: Shop Luxury Mojaris.
• •Headline: Your Story, Our Craftsmanship. Body: From bustling wedding celebrations to elegant everyday statements, Majora London Mojaris are designed to be part of your journey. We listen to you, blending your desires with our dedication to quality. Let's walk this path together. Call to Action: Share Your Inspiration | Explore The Collection.
• •Headline: Celebrate Culture. Elevate Your Style. Body: Majora London is more than just footwear; it's a celebration of South Asian identity. We are passionate about providing authentic, luxurious Mojaris that allow you to express your heritage with confidence and flair. Call to Action: Embrace Your Heritage.
• •Headline: The Art of Arrival. Perfected. Body: Make an entrance that speaks volumes. Majora London’s exquisite Mojaris offer the ultimate in sophistication and comfort for the discerning gentleman. Crafted for those who appreciate fine details and cultural elegance. Call to Action: View Our Exclusive Collections.