Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Informative and Helpful, Artisanal and Caring

Brand Values

• •Natural Ingredients/Focus on Skin Benefits
• •Sensory Experience and Enjoyment
• •Customer Satisfaction and Engagement
• •Handcrafted/Artisanal Feel (Implied)
• •Ecological Consideration (Emerging)

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining key characteristics: "We are [Friendly, Playful, Caring]," "We are NOT [Overly Formal, Clinical, Generic]." Include "Words We Love" (e.g., delight, bliss, magic, nourish, glow) and "Words We Avoid" (e.g., technical jargon unless explained simply, overly complex terms).
• •Speak Directly to the Customer: Use "you" and "your" frequently to create a personal connection. Frame benefits around how the product will make the customer feel or what it will do for *them*.
• •Inject Personality with Emojis and Exclamations (Appropriately): Use emojis and exclamation points thoughtfully to convey enthusiasm and friendliness, especially on social media and in more informal communications. Don't overdo it to the point of appearing unprofessional.
• •Tell a Mini-Story: Even in short descriptions, try to evoke a feeling or experience. Instead of just "Moisturizing soap," try "Imagine skin so soft, it feels like a cloud... our [Soap Name] delivers that dreamy hydration."
• •Maintain Consistency Across All Channels: Whether it's the website, product packaging, social media, or customer service emails (like Jessica's friendly approach), ensure the tone remains recognizable. Regularly review content to check for consistency.

Social Perception

Positive Customer Experiences, Engaging and Fun (on TikTok), Trusted for Quality and Natural Appeal

Copy Examples

• •Homepage Banner: "Dive into Delight! ✨ Discover Ma Joly Savonnerie's world of bubbly bliss and skin-loving treats. Your happy bath routine starts here!"
• •Product Description (for a bath bomb): "Fizz, sparkle, and float away! Our 'Unicorn Dream' bath bomb isn't just a bath, it's an escape. Packed with nourishing oils and a scent that's pure magic. Go on, treat your skin (and your senses!)."
• •Social Media Post (TikTok/Instagram): "Spotted: Your new shower obsession! 😍 Our creamy Donkey Milk Soap is flying off the shelves. Gentle, dreamy, and oh-so-moisturizing. Ready to make your skin sing? Tap to shop! #MaJolySavonnerie #SkinLove #NaturalGoodness"
• •Email Newsletter Subject: "Psst... Your Exclusive Treat Inside! 😉 (+ a peek at our NEW arrivals!)"
• •About Us Snippet: "More than just soap, we're Ma Joly Savonnerie – your happy place for delightful bath goodies! We believe in the power of a good soak, natural ingredients, and a little bit of everyday magic. Let's make your skin smile! 😊"