Brand Tone

Creative & Inspirational, Playful & Fun, Educational & Engaging, Approachable & Friendly, Quality-Conscious & Thoughtful

Brand Values

• •Creativity & Imagination
• •Art & Education
• •Family & Togetherness
• •Quality & Design
• •Play & Discovery
• •Inspiration

Best Practices

• •Embrace Playful Language: Use enthusiastic, positive, and slightly whimsical words. Incorporate fun elements like jokes or intriguing questions where appropriate.
• •Highlight the 'Why': Always connect back to the core values – sparking creativity, family connection, and the joy of learning through art.
• •Speak to Both Parent and Child: While the product is for kids, the parent is the buyer. Address the educational benefits and quality for parents, and the fun and engagement for children.
• •Be Visually Consistent: Ensure that the playful and creative tone of the copy is matched by vibrant, high-quality visuals in all marketing materials, reflecting the aesthetic of the products.
• •Engage Authentically: Respond to comments and messages with the same friendly, approachable, and enthusiastic tone seen in your primary content. Share user-generated content to build community and reinforce the fun, family-oriented aspect of the brand.

Social Perception

Highly Positive, Loved by Parents and Kids, Innovative & Well-Designed, Trustworthy

Copy Examples

• •Headline: Unlock a World of Art, One Sticker at a Time! Body: Dive into the vibrant universe of MAJO IDEAS! Our art packs aren't just sticker fun; they're adventures with master artists, journeys into wild imaginations, and your family's next favorite creative session. Ready to make some masterpieces?
• •Social Media Post: Weekend forecast: 100% chance of creativity! 🎨✨ Grab a MAJO IDEAS art pack and watch your little artist explore new worlds, learn cool art facts, and create something amazing. What will you discover together today? #MajoIdeas #FamilyFun #CreativeKids
• •Product Description Snippet: Inspired by the genius of [Artist Name], our [Theme Name] pack is bursting with color, fun facts, and activities designed to spark joy and curiosity. From [Activity 1] to [Activity 2], it’s more than an art kit – it’s an experience!
• •Email Subject Line: Psst... Your Next Creative Adventure is Inside! Email Body: Hey Art Explorer! Get ready to giggle, learn, and create with MAJO IDEAS. Our latest [Theme Name] pack is here, filled with silly jokes, fascinating artist stories, and all the bits and bobs for an epic art project. Let's make something awesome!
• •Ad Copy: Tired of the same old screen time? MAJO IDEAS brings art history to life with playful, hands-on sticker kits. Perfect for curious minds aged 4+, it's fun for the whole family and a sneaky way to learn cool stuff. Unwrap creativity today!