Brand Tone

Knowledgeable & Educational, Friendly & Approachable, Passionate & Enthusiastic, Community-Focused, Trustworthy & Reliable

Brand Values

• •Quality
• •Customer Support & Education
• •Community & Connection
• •Integrity & Transparency
• •Innovation & Resourcefulness

Best Practices

• •Educate, Don't Just Sell: Focus on providing value through information, tips, and guidance. Position the brand as a knowledgeable resource that empowers customers.
• •Use "We" and "You" to Foster Connection: Employ inclusive language that speaks directly to the customer, creating a sense of partnership and personal interaction, much like a helpful friend or mentor.
• •Inject Genuine Enthusiasm: Let passion for the products and the craft shine through. Use descriptive, evocative language when talking about ingredients and their possibilities.
• •Prioritize Clarity and Support: Ensure all instructional or technical copy is easy to understand. Offer clear avenues for customers to seek help and advice, reinforcing the brand as supportive.
• •Maintain a Warm, Personal Voice: Even in more formal communications, retain a friendly and approachable demeanor. Reflect the "family-owned" feel and the genuine care for the customer community.

Social Perception

Highly Regarded & Beloved, Reliable Supplier, Knowledgeable Resource, Personal Touch, Disappointment at Closure

Copy Examples

• •Headline: Unlock Your Inner Artisan: Quality Ingredients, Expert Guidance. Body: For over 28 years, we've been more than just a supplier; we're your partner in creation. Explore our range of tested ingredients and tap into our wealth of knowledge to make your next handcrafted project your best one yet. Let's create something beautiful together!
• •Headline: Still Dreaming About That Perfect Scent? We Get It. Body: Our passion is finding (and sharing!) those unique fragrances that inspire. From the freshly picked to the deeply exotic, discover scents that will make your soaps and lotions unforgettable. What will you create today?
• •Headline: Your Recipe for Success Starts Here (Yes, We Even Have the Lye Calculator!). Body: Feeling intimidated by a new formula? Don't be! We're here to help with everything from our famous Lye Calculator™ to detailed recipes and troubleshooting tips. We believe in empowering you to create with confidence.
• •Headline: From Our Family to Yours: The Secret Ingredient is Care. Body: We've always believed in testing every product we offer, ensuring it's something we'd be proud to use with our own families. That's the Majestic Mountain Sage promise – quality you can trust, from our hands to yours.
• •Headline: More Than Just Supplies, It's a Community. Body: Join a vibrant community of makers! Share your creations, ask questions, and get inspired. For decades, we've cherished the connections made through the love of handcrafted cosmetics. Let's continue to learn and grow, together.