Brand Tone

Sophisticated, minimalist, and emotive. It communicates a sense of calm and introspection, punctuated by expressive bursts of color and form. The language is concise and poetic, often touching on themes of human connection, emotion, and motion.

Brand Values

• •Authenticity and Uniqueness
• •Emotional Connection
• •Minimalist Aesthetics
• •Quality and Craftsmanship

Best Practices

• •Embrace Poetic Simplicity: Use concise, elegant, and evocative language. Focus on the feeling and the story behind the art rather than just the technical details. Let the art speak for itself, supported by thoughtful and minimalist copy.
• •Maintain a Consistent Visual Language: Ensure that the aesthetic of the photography and graphic design across all platforms matches the minimalist and sophisticated tone of the art. High-quality, well-lit images are crucial.
• •Tell the Story: Share insights into the creative process, the inspiration behind a collection, or life in the studio. This reinforces the values of authenticity and personal connection that are central to the brand.
• •Focus on "Connection": Consistently weave the theme of human connection, emotion, and motion into the narrative. This is the core concept that unites the different styles of her work.
• •Use a Refined Call to Action: Invitations to "discover," "explore," or "experience" the art are more on-brand than aggressive sales-focused language like "buy now." The tone should always be an invitation into the artist's world.

Social Perception

A high-end, contemporary art brand. The artist is perceived as a credible and experienced professional with a distinct and recognizable style. Works sold on established online art galleries contribute to legitimacy and value. There is an appreciation for the aesthetic and emotional depth of her work, and she is respected in her field, sought after by collectors of contemporary art.

Copy Examples

• •Introducing 'Resonance.' A conversation of color and form, where every layer tells a story of unseen energy. Inspired by the quiet moments that move us most. Discover the full piece on the website. #MajaKrsticArt #AbstractArt #ContemporaryPainting #ArtForSale #AmsterdamArtist
• •The 'Intertwined' Series. A single, unbroken line captures the delicate strength of human connection. Minimalist in form, yet boundless in emotion. Each piece is an original, hand-drawn and signed testament to the ties that bind us. #OneLineDrawing #MinimalistArt #FigurativeArt #MajaKrsticArtDiary
• •Subject: An Invitation to the Studio | From the heart of Amsterdam, a personal invitation to view my latest collection. For a limited time, discover original works born from emotion and motion. Each piece is a unique diary entry, waiting to become a part of your story. Explore the collection.
• •The art of simplicity. Maja Krstic's one-line drawings explore the essence of human connection. Each fragile line tells a powerful story. Follow the Maja Krstic Art Diary for more minimalist inspiration. #ArtInspiration #Minimalism #LineArt #InteriorDesign #MajaKrstic
• •Experience the art of Maja Krstic. An Amsterdam-based artist capturing the poetry of human emotion in abstract forms and minimalist lines. Visit us at [Art Fair Name], Booth [Number], to find a piece that speaks to you. #ContemporaryArt #ArtFair #MajaKrstic #InvestInArt