Brand Tone

personal, artistic, and serene

Brand Values

• •Artisanal Craftsmanship
• •Fusion of Tradition and Modernity
• •Connection to Nature and Place
• •Joyful and Expressive Use of Color
• •Mindful Living

Best Practices

• •Lead with the Artist's Voice: Always write from Maiyan's personal perspective. Use "I," "my studio," and "we" (referring to her team) to maintain the intimate, artist-led tone. This reinforces authenticity and the human element behind the brand.
• •Tell the Story Behind the Piece: Don't just describe the product's features. Explain the inspiration—be it a cultural pattern, a natural landscape, or the creative process itself. This adds value and emotional connection.
• •Use Sensory and Emotive Language: Employ words that evoke feeling and touch. Phrases like "gentle surfaced textures," "tribal wildness," "quiet connection," and "joyful celebration" create a richer, more engaging narrative than simple descriptions.
• •Emphasize the 'Handmade' Value: Consistently mention that pieces are handmade, hand-painted, and created with meticulous care. This justifies the premium quality and differentiates the brand from mass-produced alternatives.
• •Bridge Functionality and Art: Frame every product, even the most practical, as a piece of art. Explain how a functional item like a cup or plate can also be a "stage for colors and patterns" that brings design and beauty into everyday life.

Social Perception

A high-end, artistic brand cherished for its unique aesthetic and quality craftsmanship, often perceived as blurring the lines between craft and art, authentic, and personal.

Copy Examples

• •From our hands to your home. Each line is drawn with intention, each color chosen to bring a small moment of joy to your morning coffee. This isn't just a mug; it's a piece of our studio's story. #MaiyanCeramic #HandmadePottery #ArtisanalHome
• •Tradition, reimagined. Our modern Mezuzah cases blend ancient symbolism with clean, minimalist design. Handcrafted from colorful porcelain in our Tel Aviv studio to bring a new language of art and faith to your home's entrance. Discover the collection.
• •Find your calm in the clay. Step away from the city's hustle and into our island of tranquility. Join me for a weekend workshop and reconnect with your creative spirit. No experience needed, just a desire to create. Limited spots available.
• •A vessel of quiet beauty. Inspired by the serene landscapes of the Galilee, this porcelain vase is thrown on the wheel and painted by hand, creating a unique harmony of clean lines and intricate patterns. The perfect stage for a single bloom or a statement piece on its own.
• •Make every meal a celebration. Our handmade tableware is designed for mixing and matching, allowing you to create a vibrant, joyful tablescape that is uniquely yours. Explore our collection of plates, bowls, and cups.