Brand Tone

Artistic, Authentic, and Passionate

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Individuality
• •Connection & Tradition
• •Joy & Beauty
• •Mindfulness & Serenity

Best Practices

• •Emphasize the "Handmade" and "Artisan" Aspect: Consistently use words that highlight the manual creation process, the artist's touch, and the uniqueness of each piece. (e.g., "handcrafted," "artisan-made," "one-of-a-kind," "studio ceramics").
• •Share the Inspiration Story: Weave in elements of Maiyan's personal journey, her inspirations (Morocco, nature, traditions), and her passion for ceramics. This creates an authentic connection.
• •Use Sensory and Evocative Language: Describe the textures, colors, and the feeling the pieces evoke. Appeal to the aesthetic appreciation of the audience (e.g., "gentle textures," "vibrant hues," "serene beauty," "joyful celebration").
• •Maintain a Warm and Personal Voice: Even in product descriptions, let the artist's passion shine through. Use "I" and "my" when appropriate to reinforce the personal connection to the work.
• •Focus on the "Why" Beyond the Product: Communicate not just what the product is, but the value it brings – beauty, connection, a piece of art, a story, a moment of tranquility.

Social Perception

Maiyan Ben Yona is perceived as a talented and dedicated ceramic artist. Customers and Retailers likely perceive the brand as offering high-quality, aesthetically pleasing, and unique handmade ceramic items. The products are suitable for those seeking artistic home decor, tableware, and Judaica with a distinct style. The non-toxic, food-safe, and dishwasher-safe aspects add to the practical appeal for tableware. She is recognized within the Israeli art and design scene, having participated in significant fairs and exhibitions. Her work is noted for its innovative techniques, exploration of surface decoration, and the dialogue it creates between the functional and the decorative. Curators and critics appreciate the depth and thoughtfulness behind her creations, such as her exploration of how decoration can transcend the surface of an object.

Copy Examples

• •Instagram Post (Image: Close-up of intricate patterns on a vase): "From my hands to your home. Each line, each dot, a whisper of ancient traditions and a dream of future beauty. Discover the soul of porcelain. #MaiyanCeramicArt #HandmadeCeramics #ArtistryInClay #PorcelainLove #UniqueDecor"
• •Website Product Description (for a colorful plate set): "Transform your table into a vibrant celebration. Inspired by the rich tapestries of Moroccan souks and the serene landscapes of Galilee, this porcelain set is more than tableware – it's a conversation starter, a piece of my journey, handcrafted with passion for your everyday moments. #ArtForYourTable #CeramicDesign #HandcraftedPorcelain #MaiyanBenYona"
• •Facebook Ad (Targeting: Users interested in unique gifts, handmade crafts, Israeli design): "Seeking a gift that tells a story? Maiyan Ben Yona's ceramic art is born from a lifelong love affair with clay. Each piece is a unique expression, blending ancient inspiration with contemporary design. Explore the collection and find a treasure that resonates. Link in bio. #UniqueGifts #IsraeliDesign #HandmadePottery #ArtisanCrafted #CeramicStudio"
• •Pinterest Pin Description (Image: Collection of Judaica items): "Infuse your traditions with artistry. Maiyan Ben Yona's handcrafted Judaica collection brings a modern sensibility to timeless rituals. Each porcelain piece is made with intention and reverence in my Tel Aviv studio. #Judaica #HandmadeJudaica #CeramicArt #IsraeliArtist #ModernTradition"
• •Email Newsletter Snippet (Announcing a new collection): "There's a quiet magic that happens when clay meets the wheel, a dance of creation I pour my heart into. I'm thrilled to share my newest collection – a symphony of color and form, inspired by the ever-changing light of the desert. I hope these pieces bring as much joy to your space as they brought me in their making. Explore the 'Desert Bloom' collection now. #NewArrivals #CeramicArtist #HandmadeInIsrael #ArtLovers #MaiyanCeramic"