Brand Tone

Authentic & Artisan, Proudly Breton & Cultural, Humorous & Playful, Community-Oriented & Approachable, Passionate & Creative

Brand Values

• •Authenticity: Commitment to genuine Breton culture and artisan craftsmanship.
• •Quality: Providing well-made products through traditional screen-printing.
• •Breton Identity & Heritage: Promoting and celebrating the distinct culture of Brittany.
• •Creativity & Originality: Offering unique designs that stand out.
• •Accessibility & Inclusivity: Catering to a broad audience with varied sizes and fair pricing.
• •Community Engagement: Participating in and supporting local Breton events and culture.
• •Passion: A clear love for their craft and the themes they explore.

Best Practices

• •Embrace Breton Terms (Sparingly & Authentically): Incorporate common Breton words or phrases (like "Breizh," "Kenavo," "Yec'hed mat!") where appropriate, but ensure they feel natural and are understandable to the target audience (perhaps with a quick translation if necessary).
• •Inject Humor and Wit: Reflect the playful side of the brand seen in its designs. Use puns, lighthearted observations, or a slightly cheeky tone, especially when referencing Breton culture or maritime themes.
• •Highlight Artisan Craftsmanship: Consistently mention the hand-printed, artisan nature of the products. Use words like "handcrafted," "artisan," "workshop," "screen-printed in Lorient" to reinforce quality and authenticity.
• •Be Genuinely Passionate about Brittany: Let the love for Breton culture, history, and landscapes shine through. Use evocative language that paints a picture of the region and its unique spirit.
• •Maintain a Friendly and Inclusive Voice: Address the audience in a warm, approachable manner (e.g., "cousins de la côte"). Ensure messaging is welcoming to both locals and those who admire Breton culture from afar. Emphasize the availability of a wide range of sizes.

Social Perception

As a guardian/promoter of Breton Culture, Artisan & High Quality, Fun & Engaging, Authentically Local, Reliable & Respected

Copy Examples

• •⚓️ Fresh off the press! Our new 'Celtic Knot Wave' tee is here, hand-printed with Breton pride right here in our Lorient workshop. Get ready to wear your heritage with a salty smile! 😉 #MaîtreIodé #BretonStyle #ArtisanMade #NewDesign #BZH
• •Warning: May cause spontaneous cravings for crêpes and sea shanties. This [Product Name] t-shirt, designed and screen-printed by your favorite Breton artisans at Maître Iodé, blends ancient legends with a cheeky modern twist. 100% cotton, 100% Breizh, 100% awesome.
• •Salut Cousins et Cousines de la côte! 🌊 Maître Iodé is dropping anchor at the [Festival Name] next weekend! Come find our stall for exclusive designs, live printing demos (if the tide is right!), and a good dose of Breton banter. Can't wait to see you there – kenavo!
• •More than just t-shirts, Maître Iodé is a story woven in thread and salty air. From our Lorient atelier, we pour our passion for Brittany into every hand-pulled screen print. It’s authentic, it’s artisan, it’s uniquely Breton. It’s Maître Iodé.
• •Speak Fluent Brittany? Wear it. Maître Iodé offers unique, artisan-crafted apparel that celebrates the heart and humor of Breton culture. Shop our exclusive collections now at maitreiode.bzh – and let your Celtic soul shine!