Brand Tone

passionate, expert, and traditional

Brand Values

• •Authenticity
• •Quality
• •Craftsmanship

Best Practices

• •Embrace the Founder's Story: Continuously weave the narrative of Nico Maisto's family heritage and passion into marketing materials. This personal connection is a powerful tool for reinforcing authenticity.
• •Use Sensory and Evocative Language: Describe the coffee using rich, specific terms that appeal to the senses. Words like "velvety," "intense," "chocolatey," "robust," and "aromatic" align with the brand's passionate and expert tone.
• •Educate the Customer: Continue creating content that shares expertise. Blog posts, brewing guides, and videos about the specifics of Neapolitan coffee culture can position the brand as a trusted authority and build a loyal community.
• •Maintain a Traditional Aesthetic: Ensure all visuals—from the website to packaging and any future social media—reflect a classic, high-quality, and slightly rustic Italian aesthetic. Avoid overly modern or minimalist designs that would clash with the brand's core identity.
• •Let Customer Praise Speak: Leverage the excellent customer reviews and high ratings in marketing. Featuring testimonials that specifically mention the authenticity and quality of the Neapolitan-style roast can validate the brand's promises and build trust with new customers.

Social Perception

Maisto Caffé is perceived as a highly positive, top-tier roaster specializing in dark, Neapolitan-style espresso, appealing to connoisseurs who appreciate strong, chocolatey, and low-acidity profiles. Customers consistently highlight high quality, excellent service, and a welcoming atmosphere, contributing to an exceptionally high average rating.

Copy Examples

• •The Soul of Naples, Roasted in Brandenburg. Experience the authentic power of traditional Italian espresso. True to Neapolitan tradition, crafted for the discerning connoisseur.
• •Uncompromisingly bold, deeply satisfying. Our Scugnizzo blend is a tribute to the lively streets of Naples. Expect a powerful, velvety crema and intense notes of dark chocolate and roasted nuts, with zero bitterness. This is not just coffee; this is a tradition in a cup. Perfect for those who demand an authentic, robust espresso.
• •It started in our grandmother's cafés in Naples, with the rich aroma of true Italian espresso. Today, we bring that same passion and time-honored craft to our roastery in Oranienburg. At Maisto Caffé, we don't follow trends. We honor the heritage of Neapolitan coffee culture, roasting every bean with the goal of delivering that perfect, unforgettable cup.
• •Maisto Caffé | Authentic Neapolitan Espresso | Top-Rated Dark Roast Coffee. Taste the difference of true Italian craftsmanship. Rich, creamy, and intensely flavorful. Order our award-winning espresso blends online.
• •Perfection is a ritual. For us, it’s the art of the Neapolitan espresso—a dark, intense, and velvety experience that awakens the senses. What's your daily coffee ritual? #MaistoCaffe #Espresso #NeapolitanCoffee #CoffeeRoaster #Handcrafted