Brand Tone

Direct, enthusiastic, customer-centric, accessible, friendly, simple, passionate about football, informal, and trend-driven.

Brand Values

• •Accessibility
• •Quality
• •Customer Satisfaction
• •Passion for Football

Best Practices

• •Lead with Passion: Always frame the product within the context of football passion, team pride, and community. Use emotional and evocative language that resonates with fans.
• •Emphasize the Value Proposition: Consistently mention the key benefits: the fixed, affordable price (€29.90) and the high quality ("identical to the originals"). This combination is the brand's strongest selling point.
• •Maintain a Confident, Accessible Tone: Write in a way that is friendly, direct, and confident. Avoid overly technical jargon. The tone should be like talking to a fellow fan who has found a great deal.
• •Leverage Social Proof: Continue to prominently feature positive customer testimonials in marketing materials. Create campaigns that encourage user-generated content, such as fans wearing the jerseys, to build trust and community.
• •Adapt the Tone to the Platform: While the core message of passion and value should remain, the delivery should be tailored. Keep it energetic and brief on TikTok, more visual and community-focused on Instagram, and slightly more detailed (while still being direct) for email and the website.

Social Perception

High customer satisfaction regarding product quality and service (average 4.8/5 reviews). However, external analyses flag missing legal information and hidden owner details, indicating potential unreliability, despite high popularity and backlinks.

Copy Examples

• •Your Colors, Your Passion, Your Price. The 24/25 season is here! Get the new Real Madrid home kit and wear your pride. Impeccable quality, unbeatable price. Tap to shop now. #MaisonToSport #HalaMadrid #FootballJersey #NewSeason
• •Euro 24? ✅ Premier League? ✅ La Liga? ✅ We got you. All jerseys €29.90. Which jersey are you copping this season? Use code MTS15 for an extra discount! Link in bio. #footy #jersey #footballtiktok #Euro2024
• •🔥 JUST DROPPED: The 24/25 Season Jerseys Are In! Your team's new look is here. Shop now before they sell out.
• •PASSION HAS NO PRICE TAG. (But Ours is €29.90). Free Shipping on orders over €60.
• •Unite in Passion. From the Premier League to the Bundesliga, find every fan's favorite jersey at Maison To Sport. Perfect quality, fast shipping, and a price that lets you gear up the whole squad. Shop The Collection