Brand Tone

youthful, trendy, enthusiastic, and friendly

Brand Values

• •Passion for Fashion & Trends
• •Beauty, Originality, Quality
• •Accessibility/Affordability
• •Customer Satisfaction & Connection
• •Self-Expression
• •Elegance and Style

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis (✨, 💖, 😍, 🥰, 🎀) and enthusiastic language ("Obsessed!", "Amazing!", "INCROYABLE!") genuinely to reflect the brand's youthful and passionate vibe seen on TikTok and Instagram.
• •Speak Directly to the Customer: Use a friendly, conversational tone. Address the audience with "Hey gorgeous!", "vous" (you), and ask questions to encourage engagement, mirroring their social media interactions.
• •Highlight Trends & Newness: Emphasize "new collections," "latest trends," and "viral" items to appeal to a fashion-forward audience looking for current styles.
• •Reinforce Value & Accessibility: Regularly mention accessible pricing, discounts (like "BIENVENUE10"), and the idea that quality fashion doesn't have to be a luxury, aligning with a core brand value.
• •Focus on Self-Expression and Confidence: Connect products to the customer's ability to express their personality and feel good, reinforcing the brand's stated belief that fashion is more than just clothing.

Social Perception

Customers on social media express excitement for the products. The brand is perceived as responsive and the items are seen as fashionable and desirable, particularly for students or for adding a touch of sparkle. Good value is perceived, and customers actively ask about sales and use discount codes.

Copy Examples

• •✨ Sparkle Your Way Through Class! ✨ Our Elsa sequin bag isn't just a bag, it's a statement! Perfect for carrying your essentials and turning heads. Get yours with 10% off using BIENVENUE10! #MaisonPerlaMagic #SequinStyle
• •Obsessed is an understatement! 😍 Our new collection just dropped, and these [Product Name, e.g., Sophia dresses] are everything you need for that perfect summer vibe. Which color are you snagging? Let us know below! 👇 #NewCollection #FashionFinds
• •Hey gorgeous! 👋 Complete your look with our must-have accessories. From sparkling Santiags to delicate jewelry, we've got the perfect pieces to express your unique style. Shine on! 💖 #AccessorizeMe #MaisonPerlaCollection
• •TikTok made you buy it? 😉 We know the feeling! Our viral [Popular Product, e.g., Elsa XXL bag] is back in stock but not for long! Grab it before it's gone and show us your unboxing! 🛍️ #ViralFashion #MustHaveBag
• •Ready to feel amazing? 🥰 At MaisonPerla, we believe fashion is all about expressing yourself and feeling confident. Discover pieces that tell your story. P.S. Don't forget your welcome discount! #BeYou #StyleInspo #AffordableLuxury