Brand Tone

Creative, Artistic, Enthusiastic, Passionate, Approachable, Inspiring, Conscious, Engaged, Playful, Vibrant

Brand Values

• •Uniqueness & Individuality: "Create a unique decoration in your image." "Make your home a place that looks like you and no other."
• •Artisanship & Creativity: "Objects made only by European artisan creators engaged in a sustainable approach." "Give importance to artisanal manufacturing and artistic creation."
• •Accessibility & Affordability (of Art/Design): "Make art enter your home at affordable prices." "Discover and be able to offer durable, designer and vintage decorative objects at affordable prices."
• •Sustainability & Responsibility: "Committed to a sustainable approach," "circular and responsible economy," "valorize creation time."
• •Passion for Decor & Home Well-being: "Being well at home is the leitmotif of Maison Panache, flourishing at home means flourishing oneself."
• •Human Connection: "We place the human before everything." "More than objects, stories to tell."

Best Practices

• •Embrace Storytelling: Every product, especially artisan and vintage pieces, has a story. Weave these narratives into descriptions to highlight uniqueness and human connection. Talk about the maker, the inspiration, or the history.
• •Use Vibrant & Evocative Language: Reflect the brand's "Ode to Colour" and artistic nature with descriptive and sensory words. Instead of just "blue vase," try "a vase in a shade of deep lagoon blue, reminiscent of Mediterranean skies."
• •Highlight the "Why": Consistently communicate the brand's values – supporting artisans, promoting unique design, encouraging self-expression through decor, and the joy of a personalized home.
• •Maintain an Enthusiastic & Slightly Playful Voice: Even when discussing elegant designs, let the passion for decor shine through. Use exclamation points judiciously, ask engaging questions in social media captions, and don't be afraid of a touch of whimsy where appropriate.
• •Be Inclusive & Inspiring: Frame copy to empower customers to express their own style, rather than dictating trends. Focus on how Maison Panache can help them create a space that is a true reflection of their personality and makes them feel good.

Social Perception

Customers who find them are likely looking for distinctive, non-mass-produced items and appreciate the story behind the products and the makers. They would perceive the brand as a curated source for unique, artistic, and potentially vintage home decor that allows for personal expression. They might see it as a more conscious alternative to mainstream decor retailers.

Copy Examples

• •Your Home is Your Canvas. Discover Unique Finds at Maison Panache.
• •More than just a vase, it's a story whispered in clay by [Artisan's Name]. Each curve and hue is a testament to slow craft and vibrant imagination. Bring a piece of [Artisan's Region/Style] soul into your space.
• •An Ode to Colour! 🌈 Banish the beige and let your personality pop. Our latest curated collection is bursting with joyful hues and handcrafted treasures designed to make your space sing. #MaisonPanache #UniqueDecor #ArtisanMade #ColourfulHome
• •At Maison Panache, we believe your home should be as unique as you are. That's why we search for those special, soulful pieces – from emerging artist creations to timeless vintage finds – that tell a story. We're passionate about design, dedicated to artisans, and committed to helping you create a space that truly feels like you.
• •✨ Freshly Curated: Artful Objects to Inspire Your Nest!