Brand Tone

Elegant & Sophisticated, Inspiring & Aspirational, Warm & Approachable, Passionate & Curated

Brand Values

• •Uniqueness & Originality
• •Artisanal Craftsmanship & Quality
• •Aesthetic Beauty & Style
• •Inspiration
• •Curation

Best Practices

• •Use Elegant and Evocative Language: Choose words that convey sophistication, beauty, and inspiration. Avoid overly casual slang or generic descriptions. Think \"artisanal,\" \"curated,\" \"timeless,\" \"bespoke,\" \"charming,\" \"radiant.\"
• •Focus on Storytelling: Highlight the origin, craftsmanship, or unique qualities of the products. Connect items to a lifestyle or feeling, rather than just listing features.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the high-quality, aesthetically pleasing imagery used on the website and social media. The tone of the words should match the mood of the visuals.
• •Emphasize Curation and Uniqueness: Regularly remind customers that items are carefully selected and often unique, reinforcing the value of shopping with Maison Panache.
• •Be Authentic and Passionate: Let the genuine love for decoration and beautiful objects shine through in the writing. This creates a connection with customers who share similar passions.

Social Perception

Trusted Curator, Aesthetically Pleasing, Quality-Oriented, Niche & Boutique, French Chic

Copy Examples

• •Instagram Post (New Vase Collection): Breathe new life into your space. ✨ Our latest collection of handcrafted vases has arrived, each piece a testament to timeless artistry and unique design. Discover the perfect vessel to tell your home's story. #MaisonPanache #ArtDeLaTable #HomeDecor #UniqueFinds #ElegantLiving
• •Website Banner (Homepage): Maison Panache: Curating Beauty for Your Home. Explore unique objects and inspiring decor, chosen with passion.
• •Product Description (for a unique ceramic plate): Crafted with soul and designed to delight, this artisanal ceramic plate brings a touch of understated elegance to any table. Each subtle variation speaks to its handcrafted journey, making your dining experience truly one-of-a-kind. Perfect for cherished gatherings or quiet moments of beauty.
• •Email Newsletter Subject Line (Seasonal Collection): Invite the Season In: Fresh Finds & Inspiring Decor from Maison Panache
• •Facebook Ad (Targeting users interested in home decor): Transform your house into a home filled with panache. Discover Maison Panache’s curated selection of unique decor, artisanal tableware, and inspiring gifts. Find those special pieces that speak to your style. Shop now.