Brand Tone

sophisticated, serene, and aspirational. It communicates a sense of calm elegance and appreciation for the imperfect beauty of handcrafted goods. The language is minimalist and descriptive, focusing on the materials, origin, and aesthetic value of the products. It avoids loud, sales-driven language in favor of a softer, more evocative voice that suggests a lifestyle of mindful consumption and refined taste.

Brand Values

• •Artisanship & Authenticity
• •Curated Aesthetics
• •Timelessness & Quality
• •Serenity & Mindful Living

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing a product, describe the feeling it evokes. Use words like "serene," "warm," "natural," "soft," and "authentic" to connect emotionally with the customer.
• •Maintain a Minimalist Approach: Keep sentences clear and concise. The tone is sophisticated, not overly verbose. Let the quality of the products and the visuals do much of the talking.
• •Emphasize Storytelling: Always bring the focus back to the core values: the artisan, the handmade process, the origin of the materials, or the inspiration behind the collection. Every piece has a story.
• •Adopt a Bilingual (French-First) Strategy: Continue using French as the primary language to maintain the "Parisian" brand identity, which adds to its cachet. Providing a clean, simple English translation underneath broadens the audience without diluting the brand's essence.
• •Avoid Aggressive Sales Tactics: Refrain from using language like "Hurry," "Limited Time Offer," or "Sale Ends Soon." The brand's value lies in its timelessness and quality, not in artificial urgency. Promotions should be communicated with the same elegant and understated tone as all other content.

Social Perception

Due to the limited number of external reviews, the social perception is largely shaped by the brand's own content. On Instagram, the audience response is consistently positive, with comments frequently praising the beauty, elegance, and quality of the products. The brand is perceived as a high-end, niche boutique for discerning customers who value aesthetics and craftsmanship. There is an aspirational quality to the brand; followers look to it for inspiration in interior design and "art de la table." The lack of negative feedback suggests that customers who purchase are satisfied, though this small sample size makes a comprehensive judgment difficult.

Copy Examples

• •The beauty of imperfection. Each vase in our new collection is shaped by hand, carrying the unique imprint of the artisan. A piece of character to host seasonal flowers or simply inhabit a space with its serene presence.
• •Set a table that invites sharing. Our washed linen tablecloth, both soft and durable, becomes more beautiful over time. Its natural drape and subtle texture create a soft and welcoming atmosphere for your meals, from the simplest to the most festive.
• •Subject: The art of the table, reinvented | Our new collection.
• •Maison Oliva was born from a passion for objects with a soul. During our travels, we select pieces from artisans who, like us, believe in simple and timeless beauty. Each creation is an invitation to slow down and cultivate an interior that reflects you.
• •Your interior deserves more than objects. It deserves stories. Discover our selection of artisanal pieces, where each texture and shape tells a story of unique craftsmanship. Discreet luxury, delivered to your home. #MaisonOlivaParis #Craftsmanship #Decor