Brand Tone

elegant, bohemian-chic, relaxed, and infused with a sense of wanderlust and Parisian sophistication

Brand Values

• •Artisanal Craftsmanship: The brand highly values handmade products, created by skilled artisans in Madagascar and India. They emphasize the "art of unique know-how."
• •Timeless Style & Quality: Maison N.H. Paris focuses on creating durable, timeless pieces that can be cherished for years, rather than following fast fashion trends. Their designs blend Parisian chic with Japanese precision and a modern sensibility.
• •Ethical & Social Responsibility: The brand is committed to fair working conditions for its artisans, empowering women through employment, and supporting local communities. They also make efforts towards sustainability, using natural materials and eco-responsible packaging.
• •Travel & Discovery: Inspiration for the designs comes from travel, encounters, and a love for different cultures. The brand aims to bring an "art de vivre" to everyday city life.
• •Authenticity & Natural Materials: Raffia is a core material, celebrated for its natural origin and the unique character it develops over time.

Best Practices

• •Emphasize Storytelling: Share the narrative behind the brand, the founders' journey, the artisans' skills, and the inspiration drawn from travel.
• •Use Evocative Language: Employ words that conjure feelings of elegance, relaxation, craftsmanship, nature, and travel (e.g., "handcrafted," "sun-kissed," "artisanal," "timeless," "wanderlust").
• •Highlight Natural Materials & Craftsmanship: Consistently mention the use of raffia, leather, and other natural materials, and the handmade nature of the products.
• •Maintain an Elegant yet Approachable Voice: The tone should be sophisticated but not intimidating, inviting customers to experience the "vacation spirit" in their daily lives.
• •Showcase Ethical Commitments Subtly: Weave in mentions of fair labor practices and sustainability as integral parts of the brand's identity, rather than overt marketing claims.

Social Perception

Customers and the public generally perceive Maison N.H. Paris as a brand that offers high-quality, stylish, and unique accessories. It's seen as embodying a blend of Parisian elegance and a relaxed, bohemian spirit. The commitment to handmade craftsmanship and ethical production is a positive aspect often highlighted. The products are associated with a sense of summer, holidays, and a carefree lifestyle, yet are considered versatile enough for city wear. There's an appreciation for the brand's story, founded by two Japanese friends in Paris, bringing a unique cultural fusion to their designs.

Copy Examples

• •Carry a piece of Parisian summer, wherever you go. Our hand-woven raffia totes, crafted with heart in Madagascar.
• •Timeless elegance, ethically made. Discover accessories that tell a story of artistry and conscious living.
• •From city strolls to sun-drenched escapes, find your perfect companion in our collection of bohemian-chic essentials.
• •Embrace the art of slow fashion. Each Maison N.H. Paris piece is a testament to enduring style and meticulous craftsmanship.
• •Inspired by global wanderings, designed in Paris. Let our accessories bring a touch of 'art de vivre' to your everyday.