Brand Tone

approachable and personally curated, direct and intimate, casual, encouraging, positive, light, and fashion-forward

Brand Values

• •Curated Style
• •Personal Connection
• •Accessibility
• •Femininity
• •Entrepreneurial Spirit

Best Practices

• •Maintain the Personal Voice: Always write as "I" or "we" (from the brand owner). Use a friendly, conversational tone. Address the audience directly with terms like "you," "les filles," or "lovely" to maintain the intimate, friend-to-friend connection.
• •Tell a Story with Each Piece: Don't just list features. Describe how the product feels, where it can be worn, and the mood it evokes. For example, instead of "cotton dress," write "a soft, breathable cotton dress perfect for a picnic in the park." This connects the product to the customer's life.
• •Use Descriptive, Evocative Adjectives: Words like chic, effortless, feminine, modern, timeless, delicate, and versatile align with the brand's values. Consistently using this family of adjectives will reinforce the brand identity in the customer's mind.
• •Incorporate a "Curator's Note": On product pages or in social media posts, add a small personal note like "My Tip:" or "Why I Love It:". For example, "My Tip: I love pairing these earrings with an updo to really let them shine." This reinforces the "personally curated" value and adds a unique selling point.
• •Be Consistent Across All Channels: The friendly, personal, and chic tone used on Instagram should be the exact same tone used in email newsletters, on the website's homepage, and in product descriptions. This creates a seamless and trustworthy brand experience for the customer, no matter where they interact with Maison Mynéal.

Social Perception

A small, emerging online boutique with a distinct personal touch; a credible source for trendy, yet timeless fashion pieces due to its curated nature; fosters trust and authenticity through the owner's direct involvement; perceived as a personal project which aids in building a loyal community.

Copy Examples

• •Hello sunshine! ☀️ Say hello to the 'Elodie' dress, your new obsession for sunny days and city strolls. Light, feminine, and oh-so-chic. I’m wearing a size S! Tap the link in bio to make it yours. Limited pieces available. #MaisonMyneal #NewCollection #ParisianVibes #SummerDress
• •Elegance in its purest form. The 'Aurore' necklace is designed for the modern woman who appreciates understated beauty. Featuring a delicate, gold-plated chain that catches the light with every movement, it’s the perfect piece to wear alone for a touch of minimalist chic or to layer with your other favorites. Designed to be lived in, from your morning coffee to your evening out.
• •Your Effortless French Wardrobe Awaits. Tired of clothes that don't inspire you? At Maison Mynéal, we believe in style that feels personal. Discover our curated collection of chic prêt-à-porter, timeless jewelry, and essential accessories, handpicked just for you. Find your new favorite look today. ✨ Shop Now
• •Hi lovely, Looking for some style inspiration? Our 'Juliette' blazer is a customer favorite for a reason—it’s incredibly versatile! This week, I’m showing you how to take it from a professional office look to a chic weekend brunch and even a dressy evening out. Click through to see the looks and discover how one key piece can transform your wardrobe. P.S. We’ve just restocked it in all sizes! Bisous, Myriam
• •New arrivals alert! Which style is your favorite for fall? 🤔 [Jacket A: "Classic Trench"] vs. [Jacket B: "Edgy Biker"] ... You chose the Classic Trench! It’s live on the site now. So perfect for the season! Tap here to shop. 🍂