Brand Tone

Elegant & Sophisticated, Passionate & Knowledgeable, Artisanal & Authentic, Welcoming & Approachable, Sensory & Experiential

Brand Values

• •Quality: Uncompromising commitment to the finest artisanal cheeses, sourced from reputable producers who prioritize milk quality and traditional methods.
• •Craftsmanship: Celebration of traditional cheesemaking techniques and the skill of artisan producers.
• •Authenticity & Heritage: Strong connection to French cheesemaking traditions and family roots in Annecy.
• •Customer Experience & Education: Passion for sharing knowledge, guiding customers, and creating a welcoming environment for cheese discovery.
• •Community: Aiming to build a community around cheese, where experiences are shared and craftsmanship is valued.
• •Excellence: Striving to promote and provide the best in artisanal cheese, supplying to high-end establishments and individual connoisseurs.

Best Practices

• •Embrace Storytelling: Share the origins of the cheeses, the passion of the producers, and the brand's own heritage to connect emotionally.
• •Use Evocative Language: Employ rich, sensory adjectives that describe taste, texture, aroma, and appearance to immerse the reader in the cheese experience.
• •Highlight Authenticity & Craftsmanship: Consistently refer to traditional methods, artisanal production, and the expertise involved in creating and selecting the cheeses.
• •Maintain an Elegant & Respectful Voice: Even when being welcoming, the language should reflect the premium nature of the products and the art form of cheese.
• •Educate with Passion: Share knowledge about cheese types, pairings, and care in an enthusiastic and accessible way, positioning the brand as a trusted guide.

Social Perception

Premium & High-Quality, Authentically French, Knowledgeable & Trustworthy, A Destination for Cheese Lovers, Elegant & Aesthetically Pleasing, Innovative within Tradition

Copy Examples

• •Maison Morand: Where Parisian passion meets the art of cheese. Discover a curated world of authentic flavours, handcrafted for the discerning palate.
• •Experience the soul of the French Alps with our [Cheese Name]. Each wheel, traditionally aged by master artisans, tells a story of heritage and unparalleled taste. Indulge in its [describe key characteristics, e.g., creamy texture, nutty notes].
• •Elevate your gatherings with a Maison Morand cheese board. Artfully composed with the finest artisanal selections and perfect pairings, it's an invitation to savor and share moments of pure indulgence.
• •Journey with us into the heart of French fromage. 🇫🇷 Our cheesemongers are passionate about sharing the stories and sensations behind each unique creation. Visit our Dubai boutique and let us guide your senses. #MaisonMorandParis #ArtisanCheese #DubaiFoodie #FrenchTradition #LuxuryCheese
• •Uncover the essence of true artisanal cheese. Subscribe to our newsletter for exclusive insights, new arrivals, and a taste of France delivered to your inbox. Your culinary adventure begins here.