Brand Tone

Elegant & Refined, Passionate & Knowledgeable, Trustworthy & Transparent, Personal & Appreciative

Brand Values

• •Preservation of Heritage
• •Authenticity & Expertise
• •Sustainability & Circular Economy
• •Passion & Storytelling
• •Quality & Craftsmanship
• •Customer Satisfaction & Trust

Best Practices

• •Emphasize Heritage and Story: Always weave in the historical context, craftsmanship, or unique story behind each piece. Use evocative language that transports the reader.
• •Maintain a Refined and Educated Voice: Use precise terminology related to jewelry periods, materials, and gemology. Ensure grammar and spelling are impeccable. The tone should be sophisticated but accessible.
• •Highlight Trust and Authenticity: Clearly state when a piece has been appraised by a gemologist. Be transparent about the condition and any restorations. This builds confidence with potential buyers.
• •Convey Passion and Expertise: Let the founders' genuine love for antique jewelry shine through. Share insights and knowledge generously, positioning the brand as experts in the field.
• •Incorporate the Value of Sustainability: Subtly remind the audience that choosing antique jewelry is a form of responsible and sustainable luxury, contributing to a circular economy.

Social Perception

Highly Trusted, Excellent Customer Service, Unique & High-Quality Pieces, Professional & Knowledgeable, Beautiful Presentation

Copy Examples

• •Instagram Post (featuring a Victorian brooch): Unearth the romance of a bygone era. This exquisite Victorian brooch, rich with history and intricate craftsmanship, whispers tales of its past. A testament to timeless elegance, ready to begin its next chapter with you. #MaisonMohs #AntiqueJewelry #VictorianBrooch #HeritageJewelry #ParisianAntiques
• •Website Product Description Snippet (for an Art Deco ring): Embrace the bold sophistication of the Art Deco period with this stunning ring. Expertly appraised by our gemologist, its geometric lines and fine materials capture the essence of an iconic era. A piece of history, preserved for today's discerning collector. #ArtDecoRing #VintageLuxury #MaisonMohsParis #CollectibleJewelry
• •Email Newsletter Subject Line: A Timeless Treasure Awaits: Discover Our Latest Antique Arrivals | Maison Mohs
• •"About Us" Snippet: At Maison Mohs, we are more than purveyors of antique jewelry; we are custodians of history and artistry. Founded by gemologist Angéline and art historian Céline, our Parisian maison is built on a shared passion for uncovering and sharing the unique stories held within each precious piece. We believe in responsible luxury, giving new life to these treasures through a circular economy.
• •Pinterest Pin Description (image of various gold chains): The enduring allure of gold. Explore our curated collection of antique and vintage gold chains, each with its own unique character and history. From delicate filigree to bold Victorian links, find a timeless piece to cherish. #AntiqueGold #VintageChains #MaisonMohs #ParisJewelry #SustainableLuxury