Brand Tone

Inspirational, Warm, Heartfelt, Playful, Gentle

Brand Values

• •Positivity and Inspiration
• •Family and Connection
• •Appreciation for Everyday Moments
• •Uniqueness and Originality
• •Quality Craftsmanship

Best Practices

• •Lead with Emotion: Always focus on the feeling you want to evoke—be it comfort, inspiration, or joy—before detailing product features. The emotional benefit is the core of the brand.
• •Use Storytelling: Share the inspiration behind designs or collections. Narratives create a deeper, more personal connection with the audience than simple product descriptions.
• •Foster a Community Through Questions: Engage the audience with questions that reflect the brand's values. For instance, ask, "What is a small moment of joy you celebrated this week?" to encourage interaction and sharing.
• •Ensure Visual and Textual Harmony: The warm, gentle, and inspiring tone should be reflected in all visual elements. Soft lighting, natural textures, and a clean aesthetic in photography will reinforce the brand's voice.
• •Maintain an Authentic and Personal Tone: Use "we" and "our" to foster a sense of a small, passionate team behind the brand. Sharing personal anecdotes or the founder's mission can enhance this authenticity.

Social Perception

Overwhelmingly positive among customers, viewed as offering high-quality, unique, joyful, and inspiring products. Low public visibility as a niche small business. Currently perceived as a brand concluding its operations due to liquidation.

Copy Examples

• •More than just a table, it’s the place where memories are made. Our 'Savourer' collection is designed to be the canvas for your family's best moments. Here's to the laughter, the stories, and the joy of being together.
• •Let your last thought at night be one of gratitude, and your first one in the morning be of hope. Our 'Sweet Dreams' pillowcase is more than just decor; it's a gentle reminder to rest in positivity. ✨
• •For the little dreamer who makes the world brighter. Our 'Little Star' collection is made with the softest materials for the sweetest dreams. A cozy hug for their imagination.
• •We believe a home should be a sanctuary of joy and peace. Each piece we create is designed with a simple goal: to bring a smile to your face and inspiration to your day. Discover our new arrivals.
• •Maison Mixy started with a simple idea: that the messages we surround ourselves with can shape our days. We wanted to create beautiful, high-quality home goods that did more than just decorate a room—they inspire a life filled with joy, connection, and gratitude.