Brand Tone

Warm, Aspirational, and Community-Focused.

Brand Values

• •Love for Pets
• •Quality & Craftsmanship
• •Style & Aesthetics
• •Community

Best Practices

• •Always Use "We" and "You": Frame the conversation as a relationship between "us" (the brand) and "you" (the customer). This maintains the warm, personal tone.
• •Tell Stories, Not Just Specs: Instead of just listing materials, describe the feeling or experience the product enables—like "the perfect Sunday walk" or "keeping them cozy on a chilly evening."
• •Celebrate the Community: Consistently incorporate user-generated content, pet names, and customer stories into your marketing. Use the term "amis" or "friends" to reinforce the community value.
• •Balance Warmth with Style: Pair friendly, emotional language with words that convey a chic, modern aesthetic (e.g., "curated," "minimalist," "elegant," "chic"). This appeals to the owner's sense of style.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy always matches the clean, high-quality, and warm aesthetic of the photography. The words and images should work together to tell the same story.

Social Perception

Customers perceive the brand as a source of high-quality, stylish, and unique pet accessories. They appreciate the aesthetic and the personal touch. There is a strong sense of community and belonging among followers. Customers are proud to feature their pets in the brand's products and interact with the 'amis' network. The brand is seen as trustworthy and authentic due to its personal origin story and direct, friendly engagement on social media.

Copy Examples

• •Meet The City Collar, designed for big adventures and quiet moments. We believe your best friend deserves the best, which is why we crafted this piece with both style and comfort in mind. Ready for your next walk? #maisonmarronetamis #dogfashion #newarrivals
• •Your dog is family. Dress them in the quality and style they deserve. At Maison Marron et amis, we create chic, durable accessories for your most loyal friend. Join our family and discover their new favorite look.
• •For Them, With Love. Curated accessories for the modern dog and owner.
• •This week, we're celebrating Leo, a charming corgi from California who looks absolutely dashing in his Forest Green harness! His human, Sarah, says they love their daily park visits together. Want to be featured? Tag us in your photos with #maisonmarronetamis for a chance to be our next 'ami'!
• •The Everyday Leash is more than a connection—it's an extension of the bond you share. Made with durable, soft-touch materials and finished with chic matte black hardware, it ensures every walk is a comfortable and stylish experience for you and your best friend.