Brand Tone

Elegant, Artistic, and Heritage-Rich, with a touch of Compassion and Respect for sensitive occasions.

Brand Values

• •Artistry and Design Excellence
• •Tradition and Legacy
• •Quality and Premium Service
• •Community Connection
• •Passion for the Craft

Best Practices

• •Always weave the brand's legacy (e.g., "Since 1956," "generations of craftsmanship") and its artistic approach (e.g., "floral artistry," "hand-crafted," "designer's choice") into the narrative to reinforce core brand pillars.
• •Use evocative, sensory language. Instead of just listing flowers, describe their essence with words like "velvety," "fragrant," "sun-kissed," and "lush" to appeal to the senses and elevate product perception.
• •Maintain an elegant and refined voice by avoiding overly casual slang, excessive exclamation points, or aggressive sales language. The tone should be confident, calm, and sophisticated, allowing product quality to speak.
• •Pair concise, poetic copy with stunning, professional photography. The text should complement the visual, not clutter it; on platforms like Instagram, a short, elegant caption is often more powerful.
• •Tailor the copy to the emotion of the event. Use celebratory language for joyous occasions and a respectful, compassionate tone for sympathy arrangements to demonstrate empathy and understanding.

Social Perception

Maison Marchand Fleuriste is perceived as a high-quality, reputable, and artistic premium florist, recognized as an established and trustworthy local institution.

Copy Examples

• •Artistry in Bloom Since 1956. Experience the legacy of Maison Marchand. Extraordinary floral arrangements crafted with passion for every moment of your life.
• •A whisper of romance, a lifetime of memories. Our latest bridal creation combines garden roses and wild eucalyptus to tell a story of timeless love. Crafting heritage, one bouquet at a time. #MaisonMarchand #FloralArtistry #MontrealFlorist #WeddingBouquet #HeritageInBloom
• •Unlock your inner artist. This autumn, Maison Marchand invites you to our exclusive floral design workshops. Learn the secrets of our craft, passed down through generations, and create a masterpiece to take home. Limited spaces available. Reserve your journey into floral design at the link in our bio.
• •The Artist's Signature: Place your trust in our artisans. This bouquet is a unique, one-of-a-kind composition, designed daily using the most exquisite seasonal blooms available. Allow our passion for floral art to create something truly extraordinary for you. A true representation of the Maison Marchand legacy.
• •Inspired by Nature, Crafted by Hand: Discover Our New Seasonal Collection.