Brand Tone

Artistic, Passionate, and Authentic

Brand Values

• •Artisanal Craftsmanship
• •Uniqueness and Individuality
• •Creativity and Inspiration
• •Quality over Quantity

Best Practices

• •Lead with the "Why": Always start from the core values. Whether writing a caption or a product description, weave in the themes of craftsmanship, uniqueness, and artistic inspiration. The "why" is the passion behind the brand.
• •Embrace Storytelling: Use evocative language that transports the audience. Name collections after places and describe the inspiration behind them. This transforms a product into an experience.
• •Highlight the "Handmade" Aspect: Consistently use terms like "artisanal," "handcrafted," "atelier," and "Made in France." Mention the "sweet irregularities" as a mark of authenticity, not a flaw.
• •Use a Passionate and Personal Voice: Write as the creator, Marina, would speak. Use "we" and "our" to create a personal connection. Share the inspirations and the creative process to make the brand feel human and relatable.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. The words artistic, vibrant, bold, and authentic should be a direct reflection of the colorful and unique jewelry being shown in photos and videos.

Social Perception

The public perception of Maison Malyvanh is that of a high-quality, local artisanal brand. It is seen as a creator of unique, colorful, and expressive jewelry. The brand is associated with the French craft movement and appeals to consumers looking for distinctive, handmade products with a personal story. By participating in local artisan fairs, the brand cultivates a community-focused and trustworthy image.

Copy Examples

• •Let the rhythm of Seville inspire your style. Introducing our new, limited-edition collection, where every piece is a dance of color and form. Handcrafted with passion in our French studio, because your jewelry should be as unique as your adventures. Discover the collection link in bio. #MaisonMalyvanh #HandmadeInFrance #ArtisanJewelry #WearableArt #SevilleCollection
• •Capture the vibrant energy of Lisbon's dance floors. This bold, handcrafted ring is sculpted from polymer clay, featuring audacious swirls of color that echo the city's lively spirit. Each ring is made to order in our French atelier, ensuring no two are exactly alike. Its gentle irregularities are a signature of its artisanal origin. A unique piece for a unique soul. #HandmadeJewelry #MadeInFrance #UniqueAsYou
• •Crafted for You: A Look Inside Our Atelier
• •Maison Malyvanh is more than just jewelry; it's a story of passion. A story that begins with a lump of clay and is inspired by the world's kaleidoscope of colors, sounds, and textures. We believe in quality over quantity, and in the authentic beauty of a piece made by human hands. Each creation is a promise: to be unique, just like you.
• •Meet the artist behind the art. This weekend, discover the colorful world of Maison Malyvanh at the Plessis-Robinson Artisan Market. Find a handmade piece that tells your story, or simply come to share in the passion of local French craftsmanship. See you there! #SupportLocalArtisans #MaisonMalyvanh #FrenchCreators