Brand Tone

Elegant, artisanal, and mindful. The tone is sophisticated yet approachable, emphasizing the handcrafted quality and natural ingredients while promoting a sense of well-being and elevated living.

Brand Values

• •Artisanal Quality & Craftsmanship
• •Natural and Safe Ingredients
• •Aesthetic Appeal & Home Ambiance
• •Mindful Living & Well-being
• •Sustainability/Eco-consciousness

Best Practices

• •Maintain a consistent emphasis on natural ingredients, particularly soy wax and premium fragrance oils.
• •Highlight the handcrafted and artisanal nature of the candles, emphasizing the care and attention to detail.
• •Use evocative language that connects the candles to feelings of well-being, relaxation, and elevated home ambiance.
• •Incorporate sensory details (scent, light, texture) to enhance the reader's experience and create a vivid impression.
• •Reinforce the brand's commitment to sustainability and eco-consciousness through messaging about natural materials and reusable containers.

Social Perception

Maison Luna is perceived as a provider of Virginia-made luxury soy candles, committed to quality, natural ingredients, and elevating everyday moments through aromatherapy and aesthetic home decor. The brand is seen as artisanal, sustainable, and dedicated to mindful living.

Copy Examples

• •Experience the celestial glow of our handcrafted soy candles, meticulously poured with premium fragrance oils for a truly transformative aromatherapy experience.
• •Elevate your everyday moments with Maison Luna. Our unique candle bouquets are designed to create the perfect ambiance, filling your space with handmade elegance and enchanting scents.
• •Escape the everyday with our Voyager Soy Collection. Each candle is carefully crafted with natural soy wax and inspired by global adventures, bringing the world's most captivating aromas to your home.
• •Discover the art of mindful living with Maison Luna. Our candles are more than just a source of light; they are a pathway to relaxation, well-being, and a deeper connection with yourself.
• •Indulge in the luxurious simplicity of our Luna Soy Collection. Encased in reusable whiskey glasses, these candles offer a clean burn and exceptional fragrance, making them a sustainable and stylish addition to any home.